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To examine the relationship between postmodern values, demographic variables and people’s attitudes towards and use of acupuncture, aromatherapy and naturopathy.

One hundred and seventy-one adults completed a survey measuring postmodern values about health, attitudes towards and use of complementary and alternative medicine (CAM), age, gender, education, and current and recent health.

Griffith University, Gold Coast, Australia.

Attitudes to CAM and use of CAM.

Postmodern values significantly predicted attitudes to CAM and actual use of CAM. Age also significantly predicted attitudes to CAM.

The results highlight the importance of patients’ belief in natural remedies and in their active involvement in the healing process.