作者
Gregory S Carpenter, Kent Nakamoto
发表日期
1994/11
期刊
Journal of Marketing Research
卷号
31
期号
4
页码范围
570-573
出版商
SAGE Publications
简介
The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.
引用总数
1995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320241344277374612578125656693244721
学术搜索中的文章
GS Carpenter, K Nakamoto - Journal of Marketing Research, 1994