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Today, the idea that random collisions and interactions offer solutions and business opportunities is no longer acceptable. Instead, partnerships and alignments, both downstream and upstream, are paramount for cross‐fertilization and synergy. To survive, and thrive, in today's world of global innovation, alliances based on compatible differences must be sought. Innovation Partnerships and the Sharing‐is‐Winning model represent a paradigm shift toward accelerating co‐development of sustainable innovation, with alignment of the entire value chain with consumer‐centric innovations being one of its main pillars. It includes 3 levels of typical joint development: universities, research institutes, and centers; start‐ups and individual inventors; a select number of key strategic suppliers. Reinventing R&D in an open innovation ecosystem and increasing success rates in an increasingly competitive marketplace require …