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The COVID‐19 pandemic has powerfully shaped people’s lives. The current work investigated the emotional and behavioral reactions people experience in response to COVID‐19 through their internet searches. We hypothesised that when the prevalence rates of COVID‐19 increase, people would experience more fear, which in turn would predict more searches for protective behaviors, health‐related knowledge, and panic buying.

Prevalence rates of COVID‐19 in the United States, the United Kingdom, Canada, and Australia were used as predictors. Fear‐related emotions, protective behaviors, seeking health‐related knowledge, and panic buying were measured using internet search volumes in Google Trends.

We found that increased prevalence rates of COVID‐19 were associated with more searches for protective behaviors, health knowledge, and panic buying. This pattern …