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With the rapid growth of online shopping platforms, more and more customers intend to share their shopping experience and product reviews on the Internet. Both large quantity and various forms of online reviews bring difficulties for potential consumers to summary all the heterogenous reviews for reference. This paper proposes a new ranking method through online reviews based on different aspects of the alternative products, which combines both objective and subjective sentiment values. Firstly, weights of these aspects are determined with LDA topic model to calculate the objective sentiment value of the product. During this process, the realistic meaning of each aspect is also summarized. Then, consumers’ personalized preferences are taken into consideration while calculating total scores of alternative products. Meanwhile, comparative superiority between every two products also contributes to their …