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1. JOHN R. ROSSITER is professor of management at the Australian Graduate School of Management. HG holds a B. Psych (Hons) degree from the University of Westem Australia, an M. Sc from UCLA, and a PhD from the University ol Pennsylvania. 2. LARRY PERCY is senior vice president, director ot strategic research at Lintas. USA. Prior to that, Mr. Percy was corporate research director at HBM/CREAMER advertising agency in Pittsburgh and adiunct professor at the University of Pittsburgh's Graduate School of Business 3. ROBERT J. DONOVAN is associate professor of managemeni at the University of Westem Australia and president of Donovan Research, a social and markeltng research consultancy.