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Previous research on antecedents of women’s self-objectification mainly focuses on situational factors whereas our study examined whether women’s values on materialism would predict their self-objectification and body surveillance in a sample of 218 undergraduate women in south China. Specifically, we proposed that materialism would increase women’s tendency to regard sexual attractiveness as capital for them to gain positive life outcomes (i.e., capitalization of sexual attractiveness, CSA), and the tendency to have appearance-contingent self-worth (i.e., appearance CSW), which would in turn predict their self-objectification and body surveillance. Results provided support for the proposed theoretical model. Specifically, CSA and appearance CSW mediated the relationship between materialism and women’s self-objectification, whereas appearance CSW mediated the relationship between …