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Nowadays, companies and enterprises are more and more incline to exploit the pervasive action of on-line social media, such as Facebook, Twitter and Instagram. Indeed, several promotional and marketing campaigns are carried out by concurrently adopting several social medial channels. These campaigns reach very quickly a wide range of different categories of users, since many people spend most of their time on on-line social media during the day.

In this work, a Decision Support System (DSS) is presented, which is able to efficiently support companies and enterprises in managing promotional and marketing campaigns on multiple social media channels. The proposed DSS continuously monitors multiple social channels, by collecting social media users’ comments on promotions, products, and services. Then, through the analysis of these data, the DSS estimates the reputation of brands related to specific …