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Transportation implies the mobility of activities and goods from all sustainable development key dimensions. Over the past years, more trips of public transportation moves people towards a more sustainable future, by reduce congestion on the roads and increase the efficiency of the road system. The research aims at analysing the passenger's aspiration and perspective of sustainable public transport measure and focuses on the evaluation Malaysia rural bus services. Methods of On-board passenger survey and adoption of Geographical Information System (GIS) / Global Positioning System (GPS) used to collect the primary data.