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The purpose of this paper is to examine the educational strategic management implications of the Resource-Advantage Theory of Competition, proposed by Shelby D. Hunt (1995). Hunt essentially challenged `managers' and practitioners to engage in the discussion of competition based on what develops as `resource-advantage.' It is posited that comparative advantages in resources can lead to marketplace positions of competitive advantage, which then lead to a superior performance. The fundamental premise of this theory is that the equilibrium-based analysis of much mainstream economics actually eliminates both the heterogeneity and dynamism that marks real-world industrial competition. Instead, resources of an organization should be viewed as heterogeneous and imperfectly mobile, and intra-industry demand is substantially heterogeneous. A discussion on the competitive positions of some …