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Dark tourism is an important part of tourism at some destinations; however, little is known about the factors that influence the overall dark tourism experience. This research aims to contribute to this existing knowledge gap by improving our understanding of the nature of the dark tourism experience and its formation process. Through in-depth, semi-structured interviews with 15 tourists in the war zones of Iran, participants were asked to talk about their memorable experiences and why the experience was special to them. Using a grounded theory approach, a theoretical model of memorable dark tourism experiences (MDTEs) was developed and four key factors influencing dark tourism experiences at a destination were identified: learning from dark experiences, spiritual experiences, involvement in activities and emotional experiences. The findings of this study contribute to ongoing efforts in tourism studies to …