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Adaptive Authentication allows a system to dynamically select the best mechanism(s) for authenticating a user depending on contextual factors, such as location, proximity to devices, and other attributes. Though this technology has the potential to change the current password-dominated authentication landscape, research to date has not led to practical solutions that transcend to our daily lives. Motivated to find out how to improve adaptive authentication design, we provide a structured survey of the existing literature to date and analyze it to identify and discuss current research challenges and future directions.