作者
Minoo Rostami, Hossein Izadan, Forough Mahyar
发表日期
2014/1/1
卷号
2
期号
2
页码范围
51-55
出版商
JOURNAL OF TEXTILES AND POLYMERS
简介
The purpose of the current work is to examine the universality of the COLOR EMOTION dimensions for SINGLE COLOR s. Different scales in COLOR EMOTION are investigated for SINGLE COLOR s in CIELAB color space within a psychophysical experiment. The current work, in which ten word pairs were applied, is a development of the Ou’s study among IRANIAN observers. The applied word pairs are “Warm-Cool”,“Active-Passive”,“Like-Dislike”,“Clean-Dirty”,“Fresh-Stale”,“Modern-Classical”,“Heavy-Light”,“Hard-Soft”,“Tense-Relaxed” and “Masculine-Feminine”, which are translated into Persian, accordingly. The psychophysical experiment is carried out by forty IRANIAN university students. All of the observations are divided into two groups of “male” and “female” as well as two cultural groups in Iran and the effect of gender and culture are investigated. Data are analyzed using the method of factor analysis (FA). Three factors are extracted, accounting for 91.8% of the total variance among IRANIAN. COLOR EMOTION al dimensions of IRANIAN s are divided into three categories, namely, Color Activity, Color Weight and Color Heat. These three COLOR EMOTION al dimensions agree well with the ones in the Ou's models. Results show that there is no significant effect of gender and culture on IRANIAN COLOR EMOTION al responses. The results of the present research are compared to the results in the Ou's research, and it is shown that the correlation coefficients values between COLOR EMOTION scales are equal or more than the ones obtained in the Ou’s research. Also, the relationship between the COLOR EMOTION al responses of …
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