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Understanding celebrity endorser effects in China: A consumer-celebrity relational perspective

作者

Kimmy W Chan, Kineta Hung, CH Tse, DK Tse

发表日期

2008

期刊

Proceedings of GMC Shanghai Conference

页码范围

5-8

引用总数

被引用次数：8

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Understanding celebrity endorser effects in China: A consumer-celebrity relational perspective

KW Chan, K Hung, CH Tse, DK Tse - Proceedings of GMC Shanghai Conference, 2008

被引用次数：8 相关文章