作者
Eko Sasono, DSWP Giningroem, Augusty Ferdinand
发表日期
2018/4
期刊
International Conference on Business, Management and Accounting
卷号
5
页码范围
34-40
简介
This study examines the network capability role to fill the gap between entrepreneurial marketing and marketing performance. The research was conducted at SMEs OVOP Central Java Indonesia by using a sample of 150 entrepreneurs of SMEs OVOP. The results indicated positive effect to entrepreneurial marketing on the network capability. It will be given a positive effect to the marketing performance.
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E Sasono, D Giningroem, A Ferdinand - … Conference on Business, Management and Accounting, 2018