作者
Prisana Suwannaporn, Anita Linnemann
发表日期
2008/2
期刊
Journal of Sensory Studies
卷号
23
期号
1
页码范围
1-13
出版商
Blackwell Publishing Inc
简介
ABSTRACT
More rice is eaten nowadays in traditionally nonrice‐eating countries. This study investigated consumer eating quality preferences among consumers in target rice export countries to identify opportunities and strategic implications. A quantitative study with 1,128 consumers of target nationalities was conducted in combination with focus group discussions. Discrimination analysis was performed to investigate differences in perception between consumers from countries which had different rice grain preference. Result showed that rice texture was the best discriminator. It could correctly predict consumers from nonspecific grain preference, short grain preference and Basmati preference at 63, 71 and 81%, respectively. Jasmine rice had its unique quality, which was highly differentiated between people who prefer and do not prefer it (α = 0.00). Jasmine rice aroma was not a decisive quality attribute for …
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P Suwannaporn, A Linnemann - Journal of Sensory Studies, 2008