作者
Bethany Hawke, Alexandra R Przybylo, Danielle Paciulli, Timothy Caulfield, Amy Zarzeczny, Zubin Master
发表日期
2019/6/11
期刊
Stem Cell Reports
卷号
12
期号
6
页码范围
1186-1189
出版商
Elsevier
简介
Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.
学术搜索中的文章
B Hawke, AR Przybylo, D Paciulli, T Caulfield… - Stem Cell Reports, 2019