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Building on job demands-resources (JD-R) theory, a comprehensive model of the determinants of salesperson new product selling outcomes is proposed. Existing empirical support for the proposed model is then assessed through a detailed review of published empirical studies. The results of this comparative process reveal research is needed that (1) explores important causal linkages implied by JD-R theory that have not been considered in previous research (e.g., new product selling demands → burnout → outcomes); (2) proceeds from a more robust understanding of the factors relevant to new product selling situations, including an expanded array of selling demands (e.g., balancing of new and old products), selling resources (e.g., customer orientation), and selling outcomes (e.g., customer satisfaction); and (3) employs growth (e.g., new product burnout growth) and multisource (e.g., customer and …