标题/作者	年份
An integrated approach to communication theory and research DW Stacks, MB Salwen Routledge	2014
Social media engagement behavior: A framework for engaging customers through social media content R Dolan, J Conduit, C Frethey-Bentham, J Fahy, S Goodman European Journal of Marketing 53 (10), 2213-2243	2019
Brand communication in social media: A research agenda HAM Voorveld Journal of Advertising 48 (1), 14-26	2019
The role of social media content format and platform in users’ engagement behavior H Shahbaznezhad, R Dolan, M Rashidirad Journal of Interactive Marketing 53 (1), 47-65	2021
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive Y Shan, KJ Chen, JS Lin International Journal of Advertising 39 (5), 590-610	2020
Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust L Sanny, A Arina, R Maulidya, R Pertiwi Management Science Letters 10 (10), 2139-2146	2020
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis D Belanche, I Cenjor, A Pérez-Rueda Spanish Journal of Marketing-ESIC 23 (1), 69-94	2019
Endorsement and visual complexity in food advertising on Instagram S Kusumasondjaja, F Tjiptono Internet Research 29 (4), 659-687	2019
Online influencer marketing FF Leung, FF Gu, RW Palmatier Journal of the Academy of Marketing Science, 1-26	2022
Social networks’ engagement during the COVID-19 pandemic in Spain: Health media vs. healthcare professionals A Pérez-Escoda, C Jiménez-Narros, M Perlado-Lamo-de-Espinosa, ... International journal of environmental research and public health 17 (14), 5261	2020
Mindfulness, compulsive mobile social media use, and derived stress: The mediating roles of self-esteem and social anxiety V Apaolaza, P Hartmann, C D'Souza, A Gilsanz Cyberpsychology, Behavior, and Social Networking 22 (6), 388-396	2019
Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs) C Buzeta, P De Pelsmacker, N Dens Journal of Interactive Marketing 52 (1), 79-98	2020
Message content features and social media engagement: evidence from the media industry G Moran, L Muzellec, D Johnson Journal of Product & Brand Management 29 (5), 533-545	2020
Exploring how influencer and relationship marketing serve corporate sustainability C Berne-Manero, M Marzo-Navarro Sustainability 12 (11), 4392	2020
The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda SC Chu, T Deng, H Cheng International Journal of Contemporary Hospitality Management 32 (11), 3419-3438	2020
Implementasi Metode Saw Dalam Sistem Pendukung Keputusan Pemilihan Model Social Customer Relationship Management R Rusliyawati, D Damayanti, SN Prawira Jurnal Ilmiah Edutic: Pendidikan dan Informatika 7 (1), 12-19	2020
The influence of YouTubers on followers’ use intention SCH Corrêa, JL Soares, JMM Christino, MS Gosling, CA Gonçalves Journal of Research in Interactive Marketing 14 (2), 173-194	2020
The growing complexity of customer engagement: a systematic review F Rosado-Pinto, SMC Loureiro EuroMed Journal of Business 15 (2), 167-203	2020
Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media B Schivinski, DG Muntinga, HM Pontes, P Lukasik Journal of Strategic Marketing 29 (1), 1-23	2021
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust FP Leite, PP Baptista Journal of Marketing Theory and Practice 30 (3), 295-311	2022

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