Michael Haenlein

Michael Haenlein

Professor of Marketing, ESCP Business School and University of Liverpool Management …
在 escp.eu 的电子邮件经过验证
被引用次数：60939
Marketing New Technologies Social Media Influencer Marketing
Robert V. Kozinets

Robert V. Kozinets

Professor, University of Southern California
在 usc.edu 的电子邮件经过验证
被引用次数：48134
Sharing Economy Social Media Marketing Activism Consumer Research Influencer Marketing
Seunga Venus Jin

Seunga Venus Jin

Associate Dean for Education, Director of AI & Media (AIM) LAB, Full Professor …
在 northwestern.edu 的电子邮件经过验证
被引用次数：10278
Artificial Intelligence Human-Machine-Interaction Social Media Influencer Marketing Brand
Kirk Plangger

Kirk Plangger

King's Business School, King's College London
在 kcl.ac.uk 的电子邮件经过验证
被引用次数：7454
Digital marketing Digital consumption Influencer marketing Marketing technology Digital retail management
Colin Campbell

Colin Campbell

Associate Professor, University of San Diego and Editor-in-Chief of JAR
在 sandiego.edu 的电子邮件经过验证
被引用次数：6356
Online Video Advertising Influencer Marketing Social Media Marketing Experimentation AI and Machine Learning
Chen Lou

Chen Lou

Associate Professor, Wee Kim Wee School of Communication and Information, Nanyang …
在 ntu.edu.sg 的电子邮件经过验证
被引用次数：5478
digital advertising influencer marketing social media
Marijke De Veirman

Marijke De Veirman

Artevelde University of Applied Sciences
在 arteveldehs.be 的电子邮件经过验证
被引用次数：5233
influencer marketing social media marketing podcast advertising advertising literacy
Hajer Kéfi, Ph.D, HDR

Hajer Kéfi, Ph.D, HDR

Full Professor of Management Information Systems
在 devinci.fr 的电子邮件经过验证
被引用次数：4766
Digital Ethics Dark side of IT IT and Museology Social Media Influencer marketing
Sean Sands

Sean Sands

Professor of Marketing & Department Chair, Swinburne University of Technology
在 swin.edu.au 的电子邮件经过验证
被引用次数：4220
Advertising Customer Experience Social Media Marketing Influencer Marketing Generative AI
Sommer Kapitan

Sommer Kapitan

Auckland University of Technology
在 aut.ac.nz 的电子邮件经过验证
被引用次数：2869
Sustainable Consumption Prosocial behaviour Influencer Marketing Social Marketing
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