| Digital customer engagement: A systematic literature review and research agenda R Srivastava, P Gupta, H Kumar, N Tuli Australian Journal of Management, 03128962231177096, 2023 | 14 | 2023 |
| Exploring the role of augmented reality as a new brand advocate H Kumar, N Tuli, RK Singh, V Arya, R Srivastava Journal of Consumer Behaviour 23 (2), 620-638, 2024 | 13 | 2024 |
| Demystifying the Engagement Process: A BoP Perspective towards Social media Engagement N Tuli, H Kumar, R Srivastava, P Gupta Journal of International Consumer Marketing, 2023 | 8 | 2023 |
| From margins to mainstream: Identifying successful LGBTQ+ inclusive marketing campaigns in India S Upadhyah, N Tuli, H Kumar Australasian Marketing Journal 32 (3), 2024 | 6 | 2024 |
| Decoding the branded app engagement process: A grounded theory approach H Kumar, N Tuli Asia Pacific Journal of Information Systems 31 (4), 582-605, 2021 | 6 | 2021 |
| Understanding Equity sensitivity through the lens of personality: A review of associations and underlying nature N Tuli, K Srivastava, D Khattar Management Research Review, 2023 | 5 | 2023 |
| Navigating services for consumers with disabilities: a comprehensive review and conceptual framework N Tuli, R Srivastava, H Kumar Journal of Services Marketing 37 (9), 1132-1150, 2023 | 4 | 2023 |
| Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context S Upadhyay, N Tuli, H Kumar Australasian Marketing Journal, 14413582241247328, 2024 | | 2024 |
| Resistance mechanism of the Indian business environment during COVID-19 using the PEST framework G Dua, V Gupta, N Tuli Managing and Strategising Global Business in Crisis, 2023 | | 2023 |
| Illuminating Fairness: A Comprehensive Review of Workplace Equity Sensitivity N Tuli, N Gupta, HP Singh | | 2023 |
| First Published 12 Dec 2023. https://doi. org/10.1177/jmrt. 231212055 N Tuli, N Gupta, HP Singh | | |
Harish KumarGreat Lakes Institute of Management, Gurgaon在 greatlakes.edu.in 的电子邮件经过验证
Harish KumarGreat Lakes Institute of Management, Gurgaon在 greatlakes.edu.in 的电子邮件经过验证
Vikas AryaRabat Business School, Morocco在 vikasarya.in 的电子邮件经过验证