Harnessing marketing automation for B2B content marketing J Järvinen, H Taiminen Industrial Marketing Management 54, 164-175, 2016 | 742 | 2016 |
The use of Web analytics for digital marketing performance measurement J Järvinen, H Karjaluoto Industrial Marketing Management 50, 117-127, 2015 | 565 | 2015 |
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION. J Järvinen, A Tollinen, H Karjaluoto, C Jayawardhena Marketing Management Journal 22 (2), 2012 | 468 | 2012 |
Digimarkkinointi N Lahtinen, K Pulkka, H Karjaluoto, J Mero Helsinki: Alma Talent, 2022 | 275 | 2022 |
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey H Terho, J Mero, L Siutla, E Jaakkola Industrial Marketing Management 105, 294-310, 2022 | 124 | 2022 |
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector J Mero Electronic Markets 28 (2), 205-217, 2018 | 110 | 2018 |
Effectual and causal reasoning in the adoption of marketing automation J Mero, A Tarkiainen, J Tobon Industrial Marketing Management 86, 212-222, 2020 | 108 | 2020 |
The use of digital analytics for measuring and optimizing digital marketing performance J Järvinen Jyväskylä studies in business and economics, 2016 | 77 | 2016 |
Consumer behavior with augmented reality in retail: a review and research agenda V Lavoye, J Mero, A Tarkiainen The International Review of Retail, Distribution and Consumer Research 31 (3 …, 2021 | 76 | 2021 |
Consumer acceptance and use of Instagram J Järvinen, R Ohtonen, H Karjaluoto 2016 49th Hawaii International Conference on System Sciences (HICSS), 2227-2236, 2016 | 68 | 2016 |
B2B influencer marketing: Conceptualization and four managerial strategies J Mero, H Vanninen, J Keränen Industrial Marketing Management 108, 79-93, 2023 | 40 | 2023 |
Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up J Mero, M Leinonen, H Makkonen, H Karjaluoto Journal of Business Research 145, 583-594, 2022 | 35 | 2022 |
Implications of the COVID‑19 pandemic on market orientation in retail banking H Haapio, J Mero, H Karjaluoto, AA Shaikh Journal of Financial Services Marketing, 2021 | 31 | 2021 |
A firm’s activity in social media and its relationship with corporate reputation and firm performance H Karjaluoto, H Mäkinen, J Järvinen Blurring the Boundaries Through Digital Innovation: Individual …, 2016 | 29 | 2016 |
Web analytics and social media monitoring in industrial marketing: Tools for improving marketing communication measurement J Järvinen, A Töllmen, H Karjaluoto Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 24 | 2015 |
An effectual approach to executing dynamic capabilities under unexpected uncertainty J Mero, H Haapio Industrial Marketing Management 107, 82-91, 2022 | 22 | 2022 |
Medicine of the future: How and who is going to treat us? J Kulkova, I Kulkov, R Rohrbeck, S Lu, A Khwaja, H Karjaluoto, J Mero Futures 146, 103097, 2023 | 21 | 2023 |
Social media monitoring in the industrial business to business sector A Töllinen, J Järvinen, H Karjaluoto World Journal of Social Sciences, 2012 | 21* | 2012 |
Social Media Influencers as Mediators of Commercial Messages H Vanninen, J Mero, E Kantamaa Journal of Internet Commerce 22 (S1), 4-27, 2023 | 12 | 2023 |
Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing R Wahid, J Mero, P Ritala Asia Pacific Journal of Marketing and Logistics 35 (8), 1813-1822, 2023 | 11 | 2023 |