| Augmented reality in online retailing: a systematic review and research agenda H Kumar International Journal of Retail & Distribution Management 50 (4), 537-559, 2022 | 110 | 2022 |
| Meta-analysis of augmented reality marketing H Kumar, P Gupta, S Chauhan Marketing Intelligence & Planning 41 (1), 110-123, 2023 | 49 | 2023 |
| Exploring the role of augmented reality in online impulse behaviour H Kumar, R Srivastava International Journal of Retail & Distribution Management 50 (10), 1281-1301, 2022 | 30 | 2022 |
| Exploring the role of augmented reality as a new brand advocate H Kumar, N Tuli, RK Singh, V Arya, R Srivastava Journal of Consumer Behaviour, 2023 | 13 | 2023 |
| Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing H Kumar, PA Rauschnabel, MN Agarwal, RK Singh, R Srivastava Information & Management 61 (2), 103910, 2024 | 11 | 2024 |
| Digital customer engagement: A systematic literature review and research agenda R Srivastava, P Gupta, H Kumar, N Tuli Australian Journal of Management, 03128962231177096, 2023 | 11 | 2023 |
| ARvolution: Decoding consumer motivation and value dimensions in augmented reality CD Schultz, H Kumar Journal of Retailing and Consumer Services 78, 103701, 2024 | 8 | 2024 |
| Demystifying the engagement process: A BoP perspective toward social media engagement N Tuli, H Kumar, R Srivastava, P Gupta Journal of International Consumer Marketing 36 (1), 1-20, 2024 | 8 | 2024 |
| A qualitative insight into the personal factors impacting online impulse behavior H Kumar, R Garg, P Kumar, R Chhikara Strategies and tools for managing connected consumers, 279-291, 2020 | 7 | 2020 |
| Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media H Kumar, MN Agarwal Australian Journal of Management, 03128962231199356, 2023 | 6 | 2023 |
| Decoding the branded app engagement process: A grounded theory approach H Kumar, N Tuli Asia Pacific Journal of Information Systems 31 (4), 582-605, 2021 | 6 | 2021 |
| Navigating services for consumers with disabilities: a comprehensive review and conceptual framework N Tuli, R Srivastava, H Kumar Journal of Services Marketing 37 (9), 1132-1150, 2023 | 4 | 2023 |
| A holistic framework for consumer usage modes of augmented reality marketing in retailing F Caboni, V Basile, H Kumar, D Agarwal Journal of Retailing and Consumer Services 80, 103924, 2024 | | 2024 |
| Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context S Upadhyay, N Tuli, H Kumar Australasian Marketing Journal, 14413582241247328, 2024 | | 2024 |
| Rock Pharmacy:Rocked? H Kumar https://hbsp.harvard.edu/product/W25507-PDF-ENG?Ntt=rock%20pharmacy, 2022 | | 2022 |
| A Conceptual model for developing Online Consumer Engagement Scale in the Context of Mobile Apps using Grounded theory H Kumar 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference (BIMTECH, India), 2020 | | 2020 |
Nikhita TuliResearch Scholar, Management Development Institute, Gurgaon在 mdi.ac.in 的电子邮件经过验证
