We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships J Scholz, K Duffy Journal of Retailing and Consumer Services 44, 11-23, 2018 | 420 | 2018 |
A netnographic sensibility: Developing the netnographic/social listening boundaries E Reid, K Duffy Journal of Marketing Management 34 (3-4), 263-286, 2018 | 116 | 2018 |
Strategic approaches to augmented reality deployment by luxury brands A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg Journal of Business Research 136, 284-292, 2021 | 108 | 2021 |
Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool K Duffy, J Ney Journal of Marketing Education 37 (2), 104-113, 2015 | 69 | 2015 |
Granny would be proud: on doing vintage, practices and emergent socialities K Duffy, P Hewer, J Wilson Association for Consumer Research 40, 519-525, 2013 | 37 | 2013 |
Still red hot? Postfeminism and gender subjectivity in the airline industry K Duffy, P Hancock, M Tyler Gender, Work & Organization 24 (3), 260-273, 2017 | 27 | 2017 |
Sold out? Reconfiguring consumer demand through the secondary digital ticket market K Duffy, E Reid, J Finch Digitalized Markets, 78-98, 2021 | 19 | 2021 |
‘We're all Born Naked and the Rest is Drag’: Spectacularization of Core Stigma in RuPaul's Drag Race M Campana, K Duffy, MR Micheli Journal of Management Studies 59 (8), 1950-1986, 2022 | 12 | 2022 |
The Vintagescape as embodied and practiced space K Duffy, P Hewer Advances in Consumer Research 41 (September), 2013 | 9 | 2013 |
An exploratory study of the motives and methods behind fashion brands’ use of Instagram H Kontu, K Nobbs, M Montecchi, K Duffy proceedings of the 2013 Aalto University-GAMMA Joint Symposium (Helsinki …, 2013 | 7 | 2013 |
RuPaul’s Drag Race: between cultural branding and consumer culture M Campana, K Duffy Intellect Books, 2020 | 4 | 2020 |
The circular fashion ecosystem: a blueprint for the future A Hetherington, J Malmberg, S Mariam, C Munkedal, R Kilgour, M Diment, ... Institute of Positive Fashion, 2021 | 3 | 2021 |
Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights D Shaw, K Duffy University of Glasgow, 2020 | 3 | 2020 |
Special session: investigating pre-loved luxury brand consumption: an abstract Y Lu, C Veloutsou, K Duffy Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 3 | 2020 |
Luxury resale: a circular strategy by Vestiaire Collective K Duffy Bloomsbury, 2021 | 2 | 2021 |
Clothing Consumption: Developing a Theory of Mindful Consumption. D Shaw, K Duffy Advances in Consumer Research, 2020 | 2 | 2020 |
Save Your Wardrobe: Digitalising Sustainable Clothing Consumption D Shaw, K Duffy University of Glasgow, 2019 | 2 | 2019 |
Save your wardrobe: Supporting sustainable and mindful clothing consumption D Scaraboto, D Shaw, K Duffy NIM Marketing Intelligence Review 14 (1), 54-59, 2022 | 1 | 2022 |
Core Stigma and the Consumption of Rupaul’s Drag Race M Campana, K Duffy, MR Micheli Advances in Consumer Research 48, 246-247, 2020 | 1 | 2020 |
Omnichannel storytelling the reformation way K Duffy, K Nobbs Bloomsbury Publishing, 2018 | 1 | 2018 |