Predicting acculturation attitudes of dominant and non-dominant groups U Piontkowski, A Florack, P Hoelker, P Obdrzalek International Journal of Intercultural Relations 24 (1), 1-26, 2000 | 539 | 2000 |
Concordance of acculturation attitudes and perceived threat U Piontkowski, A Rohmann, A Florack Group processes & intergroup relations 5 (3), 221-232, 2002 | 405 | 2002 |
The role of discordant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany A Rohmann, A Florack, U Piontkowski International Journal of Intercultural Relations 30 (6), 683-702, 2006 | 282 | 2006 |
Perceived intergroup threat and attitudes of host community members toward immigrant acculturation A Florack, U Piontkowski, A Rohmann, T Balzer, S Perzig The Journal of social psychology 143 (5), 633-648, 2003 | 183 | 2003 |
How advertising claims affect brand preferences and category–brand associations: The role of regulatory fit A Florack, M Scarabis Psychology & Marketing 23 (9), 741-755, 2006 | 166 | 2006 |
When do associations matter? The use of automatic associations toward ethnic groups in person judgments A Florack, M Scarabis, H Bless Journal of Experimental Social Psychology 37 (6), 518-524, 2001 | 161 | 2001 |
Regulatory focus and investment decisions in small groups A Florack, J Hartmann Journal of Experimental Social Psychology 43 (4), 626-632, 2007 | 159 | 2007 |
Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model A Diamantopoulos, A Florack, G Halkias, J Palcu Journal of International Business Studies 48, 1023-1036, 2017 | 116 | 2017 |
Shopping orientation and mindsets: How motivation influences consumer information processing during shopping OB Büttner, A Florack, AS Göritz Psychology & Marketing 30 (9), 779-793, 2013 | 116 | 2013 |
When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice M Scarabis, A Florack, S Gosejohann Psychology & Marketing 23 (12), 1015-1034, 2006 | 113 | 2006 |
Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group J Samochowiec, A Florack International Journal of Intercultural Relations 34 (5), 507-515, 2010 | 98 | 2010 |
Regulatory focus in economic contexts A Florack, J Keller, J Palcu Journal of Economic Psychology 38, 127-137, 2013 | 93 | 2013 |
Neural correlates of impulsive buying tendencies during perception of product packaging M Hubert, M Hubert, A Florack, M Linzmajer, P Kenning Psychology & Marketing 30 (10), 861-873, 2013 | 92 | 2013 |
Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication O B. Büttner, A Florack, A S. Göritz European Journal of Marketing 48 (5/6), 1026-1045, 2014 | 88 | 2014 |
Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention OB Büttner, F Wieber, AM Schulz, UC Bayer, A Florack, PM Gollwitzer Personality and Social Psychology Bulletin 40 (10), 1248-1259, 2014 | 87 | 2014 |
The impact of regulatory focus on the effects of two-sided advertising A Florack, S Ineichen, R Bieri Social Cognition 27 (1), 37-56, 2009 | 87 | 2009 |
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions OB Büttner, A Florack, AS Göritz European Journal of Marketing 49 (1/2), 170-189, 2015 | 83 | 2015 |
Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments S Kunz, S Haasova, A Florack Psychology & Marketing 37 (7), 900-912, 2020 | 77 | 2020 |
Psychologie der Markenführung A Florack, M Scarabis, E Primosch Vahlen, 2012 | 77 | 2012 |
Regulatory focus and reliance on implicit preferences in consumption contexts A Florack, M Friese, M Scarabis Journal of Consumer Psychology 20 (2), 193-204, 2010 | 70 | 2010 |