An introduction to agent-based modeling: modeling natural, social, and engineered complex systems with NetLogo U Wilensky, W Rand MIT press, 2015 | 1803 | 2015 |
Agent-based modeling in marketing: Guidelines for rigor W Rand, RT Rust International Journal of research in Marketing 28 (3), 181-193, 2011 | 688 | 2011 |
Path dependence and the validation of agent‐based spatial models of land use DG Brown, S Page, R Riolo, M Zellner, W Rand International journal of geographical information science 19 (2), 153-174, 2005 | 534 | 2005 |
Spatial process and data models: Toward integration of agent-based models and GIS DG Brown, R Riolo, DT Robinson, M North, W Rand Journal of Geographical Systems 7 (1), 25-47, 2005 | 482 | 2005 |
Brand buzz in the echoverse K Hewett, W Rand, RT Rust, HJ Van Heerde Journal of marketing 80 (3), 1-24, 2016 | 418 | 2016 |
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 310 | 2017 |
Making models match: Replicating an agent-based model U Wilensky, W Rand Journal of Artificial Societies and Social Simulation 10 (4), 2, 2007 | 261 | 2007 |
Agent-based and analytical modeling to evaluate the effectiveness of greenbelts DG Brown, SE Page, R Riolo, W Rand Environmental Modelling & Software 19 (12), 1097-1109, 2004 | 221 | 2004 |
Letting the computers take over: Using AI to solve marketing problems G Overgoor, M Chica, W Rand, A Weishampel California Management Review 61 (4), 156-185, 2019 | 200 | 2019 |
Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises E Yoo, W Rand, M Eftekhar, E Rabinovich Journal of operations management 45, 123-133, 2016 | 195 | 2016 |
lil-gp 1.0 User’s Manual D Zongker, B Punch, B Rand Technical report, Michigan State University, USA, 1996 | 182 | 1996 |
Media, aggregators, and the link economy: Strategic hyperlink formation in content networks C Dellarocas, Z Katona, W Rand Management science 59 (10), 2360-2379, 2013 | 165 | 2013 |
Exurbia from the bottom-up: Confronting empirical challenges to characterizing a complex system DG Brown, DT Robinson, L An, JI Nassauer, M Zellner, W Rand, R Riolo, ... Geoforum 39 (2), 805-818, 2008 | 159 | 2008 |
Real-time brand reputation tracking using social media RT Rust, W Rand, MH Huang, AT Stephen, G Brooks, T Chabuk Journal of Marketing 85 (4), 21-43, 2021 | 155 | 2021 |
Evolving viral marketing strategies F Stonedahl, W Rand, U Wilensky Proceedings of the 12th annual conference on Genetic and evolutionary …, 2010 | 116 | 2010 |
MUSART: Music Retrieval Via Aural Queries. WP Birmingham, RB Dannenberg, GH Wakefield, M Bartsch, D Bykowski, ... ISMIR, 2001 | 109 | 2001 |
Building agent-based decision support systems for word-of-mouth programs: A freemium application M Chica, W Rand Journal of Marketing Research 54 (5), 752-767, 2017 | 107 | 2017 |
Understanding the complexity of project team member selection through agent-based modeling SC Hsu, KW Weng, Q Cui, W Rand International Journal of Project Management 34 (1), 82-93, 2016 | 104 | 2016 |
Design guidelines for agent based model visualization D Kornhauser, U Wilensky, W Rand Journal of Artificial Societies and Social Simulation 12 (2), 1, 2009 | 78 | 2009 |
An agent-based model of urgent diffusion in social media W Rand, J Herrmann, B Schein, N Vodopivec Journal of Artificial Societies and Social Simulation 18 (2), 1, 2015 | 76* | 2015 |