| Satisfaction and dissatisfaction in service encounters: retail stockbrokerage and corporate banking in Thailand R Srijumpa, T Chiarakul, M Speece International Journal of Bank Marketing 25 (3), 173-194, 2007 | 69 | 2007 |
| Satisfaction drivers for Internet service technology among stock brokerage customers in Thailand R Srijumpa, M Speece, H Paul Journal of Financial Services Marketing 6, 240-253, 2002 | 63 | 2002 |
| Qualitative exploratory research on customer acceptance of technology in financial services R Srijumpa, R Larpsiri, M Speece Research Methodology in Commerce and Management (RD Sharma & H. Chahal, eds …, 2004 | 22 | 2004 |
| The impact of technology-based service encounters on customer loyalty R Srijumpa unpublished PhD dissertation, School of Management, Asian Institute of …, 2002 | 10 | 2002 |
| Understanding technology-based self-service encounters: Asian services in the new era R Srijumpa, M Speece Asia Academy of Management Fourth Conference, 1-17, 2004 | 6 | 2004 |
| What Beyond Marketing 3.0 : The 4s Marketing Mix for Sustainability R Srijumpa Journal of Global Business Review 15, 1-12, 2013 | 2 | 2013 |
| Touch still the ticket in developing areas M Speece, R Srijumpa Marketing News 36 (9), 39, 2002 | 2 | 2002 |
| The Automotive Factory Strategic Board Game for Fostering Business Sustainability R Srijumpa, N Dejprasert 2018 3rd Technology Innovation Management and Engineering Science …, 2018 | 1 | 2018 |
| Employee Behavior in Hotel, Yangon, Myanmar A Poo–udom, R Srijumpa, S Lertbuasin Proceeding the 7th Business, Economics and Communications International …, 2018 | 1 | 2018 |
| Disatisfaction of self-service technology and personal service in The Security Firms in Thailand R Srijumpa Journal of Global Business Review. 9 (9), 47-63, 2011 | 1* | 2011 |
| Satisfaction drivers of brokerage services in Thailand R Srijumpa Journal of Global Business Review. 3 (3), 90-99, 2003 | 1 | 2003 |
| STRATEGIES FOR RETRIEVE RETENTION AND EXPANSION THE CUSTOMER BASE OF ALLIANZ AYUDHYA'S REPRESENTATIVE FOR LIFE INSURANCE IN THE SUPER SMART SOCIETY 5.0 ERA C Kidmai, R SRIJUMPA Burapha University, 2022 | | 2022 |
| SUSTAINABLE HOMESTAY MANAGEMENT OF FAMILY BUSINESS IN KOH SICHANG DISTRICT, CHONBURI PROVINCE S Tintabura, R SRIJUMPA Burapha University, 2022 | | 2022 |
| MODERN FRANCHISE MARKETING STRATEGY AFFECTING BRAND ENGAGEMENT OF LOCAL FRANCHISE IN EASTERN ECONOMIC CORRIDOR (EEC) K Puttaphol, R Srijumpa Panyapiwat Journal 13 (3), 30-43, 2021 | | 2021 |
| กลยุทธ์ การ ตลาด แฟ รน ไช ส์ สมัยใหม่ ที่ มี ผล ต่อ ความ ผูกพัน หมั้น หมาย ใน ตรา สินค้า ธุรกิจ แฟ รน ไช ส์ ท้องถิ่น ใน เขต พัฒนา พิเศษ ภาค ตะวันออก กุล ร ดา พุทธ ผล, ระ พี พร ศรี จำปา วารสาร ปัญญา ภิ วั ฒ น์ 13 (3), 30-43, 2021 | | 2021 |
| TRANSPORTATION COST REDUCTION OF JAPANESE CHEMICAL INDUSTRIAL FACTORY IN RAYONG PROVINCE VIA LEAN LOGISTICS T Insawang, R SRIJUMPA Burapha University, 2021 | | 2021 |
| THE TREND OF INTEGRATION FOR USING OKRS WITH KPIS ON THE WORK EFFICIENCY OF COMPANY EMPLOYEES IN CHEMICAL AND PETROCHEMICAL INDUSTRIES IN RAYONG P Suwantanut, R SRIJUMPA Burapha University, 2021 | | 2021 |
| GUIDELINES FOR INCREASING POTENTIAL IN PNEUMATIC SALES TO RESPONSE THE NEEDS OF ENTREPRENEURS IN THE AMATA NAKORN INDUSTRIAL AREA, CHONBURI PROVINCE N Senualsod, R SRIJUMPA Burapha University, 2021 | | 2021 |
| THE IMPACT OF IG STORIES USAGE BEHAVIORS AND LIFESTYLE ON EFFECTIVE AND EFFICIENT WORK PERFORMANCE OF GENERATION Y EMPLOYEES A Thawornpanich, R SRIJUMPA Burapha University, 2021 | | 2021 |
| DYNAMIC MARKETING STRATEGY FOR MAINTENANCE CONTRACTOR ENTREPRENEUR FOR SUSTAINABILITY P Phuaknitsai, R SRIJUMPA Burapha University, 2021 | | 2021 |
