| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021 | 1119 | 2021 |
| Examining the drivers and brand performance implications of customer engagement with brands in the social media environment NJ De Vries, J Carlson Journal of Brand Management 21, 495-515, 2014 | 588 | 2014 |
| Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites J Carlson, A O'Cass Journal of services marketing, 2010 | 538 | 2010 |
| Customer engagement behaviours in social media: capturing innovation opportunities J Carlson, M Rahman, R Voola, N De Vries Journal of Services Marketing 32 (1), 83-94, 2018 | 333 | 2018 |
| Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination J Carlson, A O’Cass, D Ahrholdt Journal of Retailing and Consumer Services 27, 90-102, 2015 | 230 | 2015 |
| Developing a framework for understanding e‐service quality, its antecedents, consequences, and mediators J Carlson, A O'Cass Managing Service Quality: An International Journal 21 (3), 264-286, 2011 | 223 | 2011 |
| Examining the effects of website‐induced flow in professional sporting team websites A O'Cass, J Carlson Internet research 20 (2), 115-134, 2010 | 209 | 2010 |
| An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth A O’cass, J Carlson Australasian Marketing Journal (AMJ) 20 (1), 28-36, 2012 | 187 | 2012 |
| Enhancing brand relationship performance through customer participation and value creation in social media brand communities J Carlson, J Wyllie, MM Rahman, R Voola Journal of Retailing and Consumer Services 50, 333-341, 2019 | 169 | 2019 |
| Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media J Carlson, MM Rahman, A Taylor, R Voola Journal of Retailing and Consumer Services 46, 149-162, 2019 | 169 | 2019 |
| The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis R Voola, G Casimir, J Carlson, M Anushree Agnihotri Australasian Marketing Journal 20 (2), 136-146, 2012 | 131 | 2012 |
| An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model A O'cass, J Carlson Journal of Services Marketing, 2012 | 115 | 2012 |
| Emotional intelligence and competitive advantage: examining the relationship from a resource‐based view R Voola, J Carlson, A West Strategic Change 13 (2), 83-93, 2004 | 110 | 2004 |
| Optimizing the online channel in professional sport to create trusting and loyal consumers: The role of the professional sports team brand and service quality J Carlson, A O'Cass Journal of Sport Management 26 (6), 463-478, 2012 | 85 | 2012 |
| Factors affecting group-oriented travel intention to major events N Regan, J Carlson, PJ Rosenberger III Journal of Travel & Tourism Marketing 29 (2), 185-204, 2012 | 70 | 2012 |
| Managing web site performance taking account of the contingency role of branding in multi‐channel retailing J Carlson, A O'Cass Journal of Consumer Marketing 28 (7), 524-531, 2011 | 68 | 2011 |
| Customer engagement with brands in social media platforms: Configurations, equifinality and sharing J Carlson, SP Gudergan, C Gelhard, MM Rahman European Journal of Marketing 53 (9), 1733-1758, 2019 | 63 | 2019 |
| Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences J Carlson, A O’Cass Electronic Markets 21, 237-253, 2011 | 57 | 2011 |
| Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective J Carlson, MM Rahman, PJ Rosenberger III, HH Holzmüller Journal of Marketing Management 32 (9-10), 900-925, 2016 | 56 | 2016 |
| Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments J Carlson, NJ de Vries, MM Rahman, A Taylor Journal of Brand Management 24, 334-348, 2017 | 55 | 2017 |
Aron O'CassLa Trobe University在 latrobe.edu.au 的电子邮件经过验证
