| Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? J Hwang, JYJ Choe, HM Kim, JJ Kim International Journal of Hospitality Management 99, 103050, 2021 | 211 | 2021 |
| Investigation of perceived risks and their outcome variables in the context of robotic restaurants J Hwang, H Kim, JJ Kim, I Kim Journal of Travel & Tourism Marketing 38 (3), 263-281, 2021 | 57 | 2021 |
| The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas J Hwang, JYJ Choe, HM Kim, JJ Kim Journal of Hospitality and Tourism Management 48, 561-571, 2021 | 43 | 2021 |
| Gender differences and employee performance: Evidence from the restaurant industry MA Asadullah, MZU Haq, K Wahba, S Hashmi, HM Kim, J Hwang Journal of Hospitality and Tourism Management 48, 248-255, 2021 | 28 | 2021 |
| The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees J Hwang, HM Kim, KH Joo, JJ Kim Journal of Travel & Tourism Marketing 39 (2), 256-270, 2022 | 26 | 2022 |
| The antecedent and consequences of brand competence: Focusing on the moderating role of the type of server in the restaurant industry J Hwang, HM Kim, I Kim Journal of Hospitality and Tourism Management 50, 337-344, 2022 | 19 | 2022 |
| Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry HM Kim, J Abbas, MZU Haq, JH Lee, J Hwang Asia Pacific Journal of Marketing and Logistics 35 (7), 1774-1788, 2023 | 18 | 2023 |
| Examining image congruence and its consequences in the context of robotic coffee shops HM Kim, K Ryu Sustainability 13 (20), 11413, 2021 | 12 | 2021 |
| Psychological benefits of purchasing home meal replacement in the context of eco-friendly TV home shopping broadcast: the moderating role of personal norm HM Kim, IH Lee, K Joo, JH Lee, J Hwang International Journal of Environmental Research and Public Health 19 (13), 7759, 2022 | 9 | 2022 |
| Corporate social responsibility reporting in the casino industry: A content analysis HM Kim, K Cho, Y Choi, J Lee, J Hwang Sustainability 13 (20), 11185, 2021 | 6 | 2021 |
| Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers J Hwang, H Kim, HM Kim Journal of Hospitality and Tourism Technology 14 (3), 430-443, 2023 | 5 | 2023 |
| A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics K Joo, HM Kim, J Hwang Sustainability 15 (14), 10827, 2023 | 2 | 2023 |
| Consequences of brand modernity in the coffee industry: the moderating role of human barista and robot barista JJ Kim, HM Kim, J Hwang Journal of Hospitality and Tourism Technology 13 (5), 801-815, 2022 | | 2022 |
