| Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations: Testing its role in an extended brand equity model E Cho, AM Fiore, DW Russell Psychology & Marketing 32 (1), 28-48, 2015 | 239 | 2015 |
| Conceptualization of a holistic brand image measure for fashion-related brands E Cho, AM Fiore Journal of Consumer Marketing 32 (4), 255-265, 2015 | 179 | 2015 |
| Development of a brand image scale and the impact of lovemarks on brand equity E Cho | 122 | 2011 |
| The effect of social connectedness on consumer adoption of social commerce in apparel shopping E Cho, J Son Fashion and Textiles 6 (1), 14, 2019 | 105 | 2019 |
| Exploration of firefighter turnout gear Part 1: Identifying male firefighter user needs J Barker, LM Boorady, YA Lee, SH Lin, E Cho, SP Ashdown Journal of Textile and Apparel, Technology and Management 8 (1), 2013 | 69 | 2013 |
| A qualitative study on motivators and barriers affecting entrepreneurship among Latinas E Cho, ZK Moon, T Bounkhong Gender in Management: An International Journal 34 (4), 326-343, 2019 | 63 | 2019 |
| Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness E Cho, J Hwang International Marketing Review 37 (2), 241-259, 2020 | 61 | 2020 |
| Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect E Cho, J Kim-Vick, UJ Yu International Journal of Fashion Design, Technology and Education 15 (1), 24-34, 2022 | 54 | 2022 |
| Impact of fashion innovativeness on consumer-based brand equity E Cho, AM Fiore, UJ Yu Journal of Consumer Marketing 35 (3), 340-350, 2018 | 48 | 2018 |
| Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping UJ Yu, E Cho, KKP Johnson Journal of Global Fashion Marketing 8 (3), 193-206, 2017 | 45 | 2017 |
| Exploration of firefighter bunker gear part 2: assessing the needs of the female firefighter LM Boorady, J Barker, SH Lin, YA Lee, E Cho, SP Ashdown Journal of Textile and Apparel, Technology and Management 8 (2), 2013 | 29 | 2013 |
| CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media S Youn, E Cho Journal of Fashion Marketing and Management: An International Journal 26 (3 …, 2021 | 26 | 2021 |
| The effects of young consumers' perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions M Smith, E Cho, KR Smith The Research Journal of the Costume Culture 24 (5), 687-696, 2016 | 16 | 2016 |
| The effects of brand familiarity on perceived risk, attitude, and purchase intentions toward an intimate apparel brand J Rose, E Cho, KR Smith International Textile and Apparel Association Annual Conference Proceedings …, 2016 | 13 | 2016 |
| “I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers M Aycock, E Cho, K Kim Journal of Global Fashion Marketing 14 (3), 327-349, 2023 | 12 | 2023 |
| Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brands J Rose, E Cho, KR Smith Fashion, Industry and Education 14 (2), 35-46, 2016 | 9 | 2016 |
| Factors affecting millennials' intentions to use social commerce in fashion shopping T Bounkhong, E Cho The Research Journal of the Costume Culture 25 (6), 928-942, 2017 | 5 | 2017 |
| Exploration of textiles and apparel curriculum in Mongolia from the academia and industry perspectives J Lee, E Cho, E Kim Family and Consumer Sciences Research Journal 45 (4), 345-362, 2017 | 4 | 2017 |
| The role of fashion innovativeness, Brand image, and lovemarks in enhancing loyalty towards fashion-related brands E Cho, UJ Yu, AM Fiore International Textile and Apparel Association Annual Conference Proceedings …, 2015 | 4 | 2015 |
| Understanding Online Second-Hand Luxury Fashion Shopping Motivations and Perceived Value Among Young Adult Consumers M Aycock, E Cho, L Woods International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 3 | 2022 |
