| Principios y estrategias de marketing I Rodríguez Ardura Principios y estrategias de marketing, 1-460, 2012 | 952 | 2012 |
| Drivers, benefits and challenges of ICT adoption by small and medium sized enterprises (SMEs): a literature review V Barba-Sánchez, MP Martínez-Ruiz, AI Jiménez-Zarco Problems and Perspectives in Management 5 (1), 103-114, 2007 | 356 | 2007 |
| A multidimensional analysis of the information sources construct and its relevance for destination image formation I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Tourism management 48, 319-328, 2015 | 325 | 2015 |
| Comunicación e imagen corporativa AIJ Zarco, IR Ardura Editorial UOC, 2011 | 302 | 2011 |
| Principios y estrategias de marketing IR Ardura Editorial Uoc, 2008 | 223 | 2008 |
| Applying social learning analytics to message boards in online distance learning: A case study Á Hernández-García, I González-González, AI Jiménez-Zarco, ... Computers in Human Behavior 47, 68-80, 2015 | 147 | 2015 |
| Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Journal of Retailing and Consumer Services 17 (4), 278-285, 2010 | 146 | 2010 |
| ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes J Vilaseca‐Requena, J Torrent‐Sellens, AI Jiménez‐Zarco European Journal of Innovation Management 10 (2), 268-288, 2007 | 140 | 2007 |
| Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing S Ruiz de Maya, I Grande Esteban ESIC Editorial, 2013 | 139 | 2013 |
| Estrategias de marketing sectorial JMC Pinilla, AB González ESIC Editorial, 2014 | 118 | 2014 |
| Consumer-brand relationships under the marketing 3.0 paradigm: a literature review M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo Frontiers in psychology 8, 252, 2017 | 104 | 2017 |
| Determinants of the intention to use telemedicine: evidence from primary care physicians F Saigi-Rubió, A Jiménez-Zarco, J Torrent-Sellens International journal of technology assessment in health care 32 (1-2), 29-36, 2016 | 94 | 2016 |
| The impact of market orientation dimensions on client cooperation in the development of new service innovations AI Jiménez‐Zarco, M Pilar Martínez‐Ruiz, A Izquierdo‐Yusta European Journal of Marketing 45 (1/2), 43-67, 2011 | 94 | 2011 |
| Dirección de productos y marcas AI Jiménez Zarco Editorial UOC, 2004 | 93 | 2004 |
| Assessing the influence of social media on tourists’ motivations and image formation of a destination I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta International Journal of Quality and Service Sciences 7 (4), 458-482, 2015 | 92 | 2015 |
| Active learning strategies in higher education: Teaching for leadership, innovation, and creativity A Misseyanni, MD Lytras, P Papadopoulou, C Marouli Emerald Publishing Limited, 2018 | 88 | 2018 |
| The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice AI Jiménez-Zarco, I González-González, F Saigí-Rubió, J Torrent-Sellens Computers in human behavior 51, 1303-1313, 2015 | 88 | 2015 |
| Product involvement in the link between skepticism toward advertising and its effects FP Chen, JD Leu Social Behavior and Personality: an international journal 39 (2), 153-159, 2011 | 79 | 2011 |
| Drivers of telemedicine use: comparative evidence from samples of Spanish, Colombian and Bolivian physicians F Saigí-Rubió, J Torrent-Sellens, A Jiménez-Zarco Implementation Science 9 (1), 1-16, 2014 | 73 | 2014 |
| Key service innovation drivers in the tourism sector: empirical evidence and managerial implications AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta Service Business 5, 339-360, 2011 | 72 | 2011 |
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