The roles of interpersonal communication in mass media campaigns. BG Southwell, MC Yzer Communication yearbook, 419-462, 2007 | 425 | 2007 |
Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention C Beeker, JM Kraft, BG Southwell, CM Jorgensen Journal of Community Health 25 (3), 263-278, 2000 | 290 | 2000 |
When (and why) interpersonal talk matters for campaigns BG Southwell, MC Yzer Communication Theory 19 (1), 1-8, 2009 | 211 | 2009 |
Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation B van den Putte, M Yzer, BG Southwell, GJ de Bruijn, MC Willemsen Journal of health communication 16 (5), 470-485, 2011 | 191 | 2011 |
The symbiosis of news coverage and aggregate online search behavior: Obama, rumors, and presidential politics B Weeks, B Southwell Mass Communication and Society 13 (4), 341-360, 2010 | 184 | 2010 |
Can we measure encoded exposure? Validation evidence from a national campaign BG Southwell, CH Barmada, RC Hornik, DM Maklan Journal of health communication 7 (5), 445-453, 2002 | 169 | 2002 |
Between Messages and People A Multilevel Model of Memory for Television Content BG Southwell Communication Research 32 (1), 112-140, 2005 | 157 | 2005 |
Misinformation as a Misunderstood Challenge to Public Health BG Southwell, J Niederdeppe, JN Cappella, A Gaysynsky, DE Kelley, ... American journal of preventive medicine 57 (2), 282-285, 2019 | 146 | 2019 |
Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation BG Southwell, A Torres Communication Monographs 73 (3), 334-350, 2006 | 145 | 2006 |
Predictors of willingness to get a COVID-19 vaccine in the US BJ Kelly, BG Southwell, LA McCormack, CM Bann, PDM MacDonald, ... BMC Infectious Diseases 21 (1), 1-7, 2021 | 141 | 2021 |
Gender Differences in Young Adults’ Beliefs About Sunscreen Use L Abroms, CM Jorgensen, BG Southwell, AC Geller, KM Emmons Health Education & Behavior 30 (1), 29-43, 2003 | 141 | 2003 |
Gender differences in young adults’ beliefs about sunscreen use L Abroms, CM Jorgensen, BG Southwell, AC Geller, KM Emmons Health Education & Behavior 30 (1), 29-43, 2003 | 141 | 2003 |
Misinformation and Mass Audiences BG Southwell, EA Thorson, L Sheble University of Texas Press, 2018 | 140 | 2018 |
Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972–2000 KA Foss, BG Southwell International Breastfeeding Journal 1 (10), 1-9, 2006 | 140 | 2006 |
Social Networks and Popular Understanding of Science and Health: Sharing Disparities BG Southwell JHU Press, 2013 | 139 | 2013 |
Tuning in to fit in? Acculturation and media use among Chinese students in the United States C Yang, H Wu, M Zhu, B Southwell Asian Journal of Communication 14 (1), 81-94, 2004 | 138 | 2004 |
41.1 Communication in infectious disease surveillance BG Southwell, BJ Reynolds, K Fowlie Infectious Disease Surveillance, 607, 0 | 123* | |
Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues JK Pepper, SL Emery, KM Ribisl, BG Southwell, NT Brewer Tobacco Control 23 (suppl 3), iii31-iii36, 2014 | 117 | 2014 |
New communication technologies, old questions MC Yzer, BG Southwell American Behavioral Scientist 52 (1), 8-20, 2008 | 114 | 2008 |
Turning minds on and faucets off: Water conservation education in Jordanian schools S Middlestadt, M Grieser, O Hernandez, K Tubaishat, J Sanchack, ... The Journal of Environmental Education 32 (2), 37-45, 2001 | 110 | 2001 |