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Carla Ferraro
Carla Ferraro
Associate Professor, Swinburne Business School
在 swin.edu.au 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
2352015
The role of fashionability in second-hand shopping motivations
C Ferraro, S Sands, J Brace-Govan
Journal of Retailing and Consumer Services 32, 262-268, 2016
2212016
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business Horizons 63 (2), 227-243, 2020
2002020
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing 48 (3/4), 432-452, 2014
1732014
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
1562013
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
1462016
Managing the human–chatbot divide: how service scripts influence service experience
S Sands, C Ferraro, C Campbell, HY Tsao
Journal of Service Management 32 (2), 246-264, 2021
812021
Retailers' strategic responses to economic downturn: insights from down under
S Sands, C Ferraro
International Journal of Retail & Distribution Management 38 (8), 567-577, 2010
552010
Does the online channel pay? A comparison of online versus offline information search on physical store spend
S Sands, C Ferraro, S Luxton
The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010
532010
Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement
C Bond, C Ferraro, S Luxton, S Sands
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2010
522010
Customer-to-noncustomer interactions: Extending the ‘social’dimension of the store environment
S Sands, E Harper, C Ferraro
Journal of Retailing and Consumer Services 18 (5), 438-447, 2011
502011
Who shares? Profiling consumers in the sharing economy
S Sands, C Ferraro, C Campbell, J Kietzmann, VV Andonopoulos
Australasian marketing journal 28 (3), 22-33, 2020
432020
Unreal influence: Leveraging AI in influencer marketing
S Sands, CL Campbell, K Plangger, C Ferraro
European Journal of Marketing, 2022
392022
When and how consumers are willing to exchange data with retailers: An exploratory segmentation
JI Pallant, JL Pallant, SJ Sands, CR Ferraro, E Afifi
Journal of Retailing and Consumer Services 64, 102774, 2022
242022
Consumer cross-channel behaviour: is it always planned?
I Maggioni, SJ Sands, CR Ferraro, JI Pallant, JL Pallant, L Shedd, D Tojib
International Journal of Retail & Distribution Management 48 (12), 1357-1375, 2020
242020
Seeing light in the dark: Investigating the dark side of social media and user response strategies
S Sands, C Campbell, C Ferraro, A Mavrommatis
European Management Journal 38 (1), 45-53, 2020
242020
The green consumer
C Ferraro
Melbourne, Australia: The Australian Centre for Retail Studies Thought …, 2009
222009
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
S Sands, C Ferraro, V Demsar, G Chandler
Business Horizons, 2022
202022
Similarity over difference: How congruency in customer characteristics drives service experiences
J Nguyen, C Ferraro, S Sands
Journal of Business Research 121, 592-603, 2020
202020
The vice and virtue of on-the-go consumption: An exploratory segmentation
S Sands, I Maggioni, C Ferraro, C Jebarajakirthy, M Dharmesti
Journal of Retailing and Consumer Services 51, 399-408, 2019
192019
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