| DIGITAL MARKETING EMPLOYABILITY SKILLS IN JOB ADVERTISEMENTS-MUST-HAVE SOFT SKILLS FOR ENTRY-LEVEL WORKERS: A CONTENT ANALYSIS I Kovács, KV Zarándné Economics & Sociology 15 (1), 178-192, 2022 | 20 | 2022 |
| The Importance of Food Attributes and Motivational Factors for Purchasing Local Food Products: Segmentation of Young Local Food Consumers in Hungary I Kovács, L Marietta, J Beke Sustainability, 2022 | 17 | 2022 |
| Digital Marketing Soft Skills and University Students’ Perceptions of Employability I Kovacs GiLE Journal of Skills Development 1 (1), 25-36, 2021 | 15 | 2021 |
| Perceived Consumer Effectiveness and Willingness to Pay forCredence Product Attributes of Sustainable Foods I Kovács, KÉ Réka Sustainability, 2022 | 14 | 2022 |
| PERCEPTIONS AND ATTITUDES OF GENERATION Z CONSUMERS TOWARDS SUSTAINABLE CLOTHING: MANAGERIAL IMPLICATIONS BASED ON A SUMMATIVE CONTENT ANALYSIS I Kovacs Polish Journal of Management Studies, 2021 | 9 | 2021 |
| Qualitative study of preferences and attitudes towards honey consumption in Hungary T Oravecz, I Kovács Analecta Technica Szegedinensia 13 (2), 52-58, 2019 | 8 | 2019 |
| Operational characteristics of Hungarian innovation clusters as reflected by a qualitative research study I Kovács, I Petruska Periodica Polytechnica Social and Management Sciences 22 (2), 129-139, 2014 | 8 | 2014 |
| Társadalmilag felelős fogyasztás vizsgálata I Kovács Területi statisztika 53 (04), 372-386, 2013 | 8 | 2013 |
| A fenntartható mezőgazdaság kompozit indikátorai G Valkó, I Kovács, M Farkasné Fekete Statisztikai Szemle 96 (8-9), 862-891, 2018 | 7 | 2018 |
| Exploratory Analysis of Blockchain Platforms in Supply Chain Management eva keresztes, I kovács, A Horváth, K Zimányi Economies, https://doi.org/10.3390/economies1009020, 2022 | 6 | 2022 |
| Sustainable food consumption intentions related to food safety among young adults I Kovacs Analecta Technica Szegedinensia 14 (2), 26-34, 2020 | 6 | 2020 |
| Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model MB Lendvai, I Kovács, BF Balázs, J Beke Social Sciences 11 (7), 269, 2022 | 5 | 2022 |
| The effects of corporate social responsibility on consumer decisions in Hungary K Ildiko VADYBA 29 (2), 27-34, 2016 | 5 | 2016 |
| Az etnocentrizmus szerepe a vásárlói döntésekben L Mucha, I Kovács, T Oravecz, G Totth GAZDÁLKODÁS: Scientific Journal on Agricultural Economics 64 (1), 35-54, 2020 | 4 | 2020 |
| A hazai termelői mézek és méhészeti termékek iránti fogyasztói bizalom kvalitatív vizsgálata TM Oravecz, I Kovács Jelenkori társadalmi és gazdasági folyamatok 14 (2), 79-89, 2019 | 4 | 2019 |
| Indicators for the economic dimension of sustainable agriculture in the European Union G Valkó, M Fekete-Farkas, I Kovács Regional Statistics 7 (1), 179-196, 2017 | 4 | 2017 |
| A társadalmilag felelős fogyasztói magatartás jellemzőinek vizsgálata I Kovács Szent István Egyetem (2000-2020), 2015 | 4 | 2015 |
| Fashion Trend Revival–Fashionable cultural heritage A Vagasi-Kovacs Erasmus University Rotterdam. Graduate Theses and Dissertations, 2013 | 4 | 2013 |
| Young Employees’ Perceptions about Employability Skills for E-Commerce I Kovács, ÉR Keresztes Economies 10 (12), 309, 2022 | 2 | 2022 |
| CIRCULAR FASHION FROM THE PERSPECTIVE OF YOUNG CONSUMERS – MEASUREMENT AND MANAGERIAL RELEVANCE I Kovács Polish Journal of Management Studies, 2021 | 2 | 2021 |
