| Differences in generation X and generation Y: Implications for the organization and marketers. TH Reisenwitz, R Iyer Marketing management journal 19 (2), 2009 | 650 | 2009 |
| The elderly's internet usage: an updated look T Reisenwitz, R Iyer, DB Kuhlmeier, JK Eastman Journal of Consumer Marketing 24 (7), 406-418, 2007 | 251 | 2007 |
| A comparison of younger and older baby boomers: investigating the viability of cohort segmentation T Reisenwitz, R Iyer Journal of Consumer Marketing 24 (4), 202-213, 2007 | 185 | 2007 |
| Nostalgia advertising and the influence of nostalgia proneness. TH Reisenwitz, R Iyer, B Cutler Marketing Management Journal 14 (2), 2004 | 184 | 2004 |
| Student evaluation of teaching: an investigation of nonresponse bias in an online context TH Reisenwitz Journal of marketing education 38 (1), 7-17, 2016 | 91 | 2016 |
| The impact of unethical reasoning on different types of academic dishonesty: An exploratory study JK Eastman, R Iyer, TH Reisenwitz Journal of College Teaching & Learning (TLC) 5 (12), 2008 | 85 | 2008 |
| Examining the necessity of proctoring online exams TH Reisenwitz Journal of Higher Education Theory and Practice 20 (1), 2020 | 44 | 2020 |
| Information sources and the tourism decision-making process: An examination of Generation X and Generation Y consumers TH Reisenwitz, JG Fowler Global Business Review 20 (6), 1372-1392, 2019 | 44 | 2019 |
| The impact of cognitive age on seniors’ lifestyles R Iyer, TH Reisenwitz, JK Eastman Marketing Management Journal 18 (2), 106-118, 2008 | 37 | 2008 |
| A review of service quality research in real estate V Seiler, T Reisenwitz Journal of real estate literature 18 (2), 225-238, 2010 | 30 | 2010 |
| Dogmatism and Internet usage by university students: are dogmatics late adopters? TH Reisenwitz, BD Cutler Journal of Marketing Theory and Practice 6 (3), 43-50, 1998 | 28 | 1998 |
| The purchase decision process and involvement of the elderly regarding nonprescription products TH Reisenwitz, GJ Wimbish Jr Health Marketing Quarterly 15 (1), 49-68, 1998 | 27 | 1998 |
| Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads JG Fowler, TH Reisenwitz, L Carlson Journal of Global Fashion Marketing 6 (3), 194-206, 2015 | 26 | 2015 |
| Analyzing Chinese older people's quality of life through their use of the internet JG Fowler, JW Gentry, TH Reisenwitz International journal of consumer studies 39 (4), 324-334, 2015 | 23 | 2015 |
| International Logistics Operations of MNCs: An Exploration of the Pharmaceutical Industry. RG Javalgi, TH Reisenwitz Review of Business 22, 2001 | 23 | 2001 |
| Can a business ethics course affect academic dishonesty? TH Reisenwitz Academy of Educational Leadership Journal 16 (2), 115, 2012 | 21 | 2012 |
| Assessing the effectiveness of a product warranty in a health-care setting TH Reisenwitz, S Gupta Journal of Medical Marketing 11 (2), 109-118, 2011 | 19 | 2011 |
| DIFFERENCES IN GENERATION Y AND GENERATION Z: IMPLICATIONS FOR MARKETERS. TH Reisenwitz Marketing Management Journal 31 (2), 2021 | 18 | 2021 |
| Fashion globally: A cross-cultural and generational examination J G. Fowler, T H. Reisenwitz, A R. Fowler Qualitative Market Research: An International Journal 17 (3), 172-191, 2014 | 15 | 2014 |
| A consumer profile of the US honeymooner and an examination of elements of the destination decision-making process TH Reisenwitz Anatolia 24 (2), 268-271, 2013 | 15 | 2013 |
