| Obesity and the role of food marketing: A policy analysis of issues and remedies K Seiders, RD Petty Journal of Public Policy & Marketing 23 (2), 153-169, 2004 | 311 | 2004 |
| Covert marketing unmasked: A legal and regulatory guide for practices that mask marketing messages RD Petty, JC Andrews Journal of public policy & marketing 27 (1), 7-18, 2008 | 218 | 2008 |
| Marketing without consent: Consumer choice and costs, privacy, and public policy RD Petty Journal of Public Policy & Marketing 19 (1), 42-53, 2000 | 171 | 2000 |
| Wireless advertising messaging: legal analysis and public policy issues RD Petty Journal of Public Policy & Marketing 22 (1), 71-82, 2003 | 91 | 2003 |
| “It could have been you”: How states exploit counterfactual thought to market lotteries J Landman, R Petty Psychology & Marketing 17 (4), 299-321, 2000 | 84 | 2000 |
| Advertising law in the United States and European Union RD Petty Journal of Public Policy & Marketing 16 (1), 2-13, 1997 | 75 | 1997 |
| Review of legal standards for environmental marketing claims RD Petty, JW Gray-Lee, DL Scammon, RN Mayer Journal of Public Policy & Marketing 13 (1), 155-159, 1994 | 66 | 1994 |
| Regulating target marketing and other race-related advertising practices RD Petty, AMG Harris, T Broaddus, WM Boyd III Mich. J. Race & L. 8, 335, 2002 | 65 | 2002 |
| The use of dead celebrities in advertising and marketing: Balancing interests in the right of publicity RD Petty, D D'Rozario Journal of advertising 38 (4), 37-49, 2009 | 64 | 2009 |
| The impact of advertising law on business and public policy RD Petty (No Title), 1992 | 61 | 1992 |
| Taming the obesity beast: children, marketing, and public policy considerations K Seiders, RD Petty Journal of Public Policy & Marketing 26 (2), 236-242, 2007 | 60 | 2007 |
| Naming names: Trademark strategy and beyond: Part one—Selecting a brand name RD Petty Journal of Brand Management 15, 190-197, 2008 | 56 | 2008 |
| Marketing tactics discouraging price search: deception and competition J Lindsey-Mullikin, RD Petty Journal of Business Research 64 (1), 67-73, 2011 | 46 | 2011 |
| Peddling the bicycle in the 1890s: Mass marketing shifts into high gear RD Petty Journal of Macromarketing 15 (1), 32-46, 1995 | 44 | 1995 |
| Consumers' interpretations of the semantic phrases found in reference price advertisements LD Compeau, J LINDSEY‐MULLIKIN, D Grewal, RD Petty Journal of Consumer Affairs 38 (1), 178-187, 2004 | 43 | 2004 |
| FTC Advertising Regulation: Survivor or Casualty or the Reagan Revolution RD Petty Am. Bus. LJ 30, 1, 1992 | 41 | 1992 |
| Advertising challenges: A strategic framework and current review RD Petty, RJ Kopp Journal of Advertising Research 35 (2), 41-56, 1995 | 40 | 1995 |
| Interactive marketing and the law: The future rise of unfairness RD Petty Journal of Interactive Marketing 12 (3), 21-31, 1998 | 34 | 1998 |
| Using the law to protect the brand on social media sites: A three “M” s framework for marketing managers RD Petty Management Research Review 35 (9), 758-769, 2012 | 32 | 2012 |
| Supplanting Government Regulation with Competitor Lawsuits: The Cases of Controlling False Advertising RD Petty Ind. L. Rev. 25, 351, 1991 | 31 | 1991 |
