Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of Business Research 68 (10), 2214-2222, 2015 | 183 | 2015 |
Using social media to create engagement: A social marketing review S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Social Marketing 9 (2), 204-224, 2019 | 163 | 2019 |
Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning 33 (4), 522-537, 2015 | 162 | 2015 |
A dynamic framework for managing customer engagement on social media S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Business Research 121, 567-577, 2020 | 148 | 2020 |
National and regional ethnocentrism: a case study of beer consumers in Poland D Siemieniako, K Kubacki, E Glińska, K Krot British Food Journal 113 (3), 404-418, 2011 | 140 | 2011 |
Unravelling the complex relationship between nationhood, national and cultural identity, and place branding H Skinner, K Kubacki Place branding and Public diplomacy 3, 305-316, 2007 | 134 | 2007 |
A systematic review of stakeholder involvement in social marketing interventions N Buyucek, K Kubacki, S Rundle-Thiele, B Pang Australasian Marketing Journal 24 (1), 8-19, 2016 | 109 | 2016 |
Promoting active travel to school: a systematic review (2010–2016) B Pang, K Kubacki, S Rundle-Thiele BMC public health 17, 1-15, 2017 | 104 | 2017 |
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014) K Kubacki, S Rundle-Thiele, V Lahtinen, J Parkinson Young Consumers 16 (2), 141-158, 2015 | 101 | 2015 |
Social marketing physical activity interventions among adults 60 years and older: a systematic review H Fujihira, K Kubacki, R Ronto, B Pang, S Rundle-Thiele Social Marketing Quarterly 21 (4), 214-229, 2015 | 97 | 2015 |
The employers’ view of “work-ready” graduates: A study of advertisements for marketing jobs in Australia E McArthur, K Kubacki, B Pang, C Alcaraz Journal of Marketing Education 39 (2), 82-93, 2017 | 91 | 2017 |
Mass marketing, music, and morality K Kubacki, R Croft Journal of Marketing Management 20 (5-6), 577-590, 2004 | 88 | 2004 |
‘They don't want us to become Them’: Brand Local Integration and Consumer Ethnocentrism E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko Journal of Marketing Management 28 (7-8), 836-864, 2012 | 87 | 2012 |
Segmentation in social marketing T Dietrich, S Rundle-Thiele, K Kubacki springer, 2017 | 78 | 2017 |
Music, markets and consumption D O'Reilly, G Larsen, K Kubacki Goodfellow Publishers Ltd, 2013 | 70 | 2013 |
Knowledge management in higher education: A comparison of individualistic and collectivist cultures G Moss, K Kubacki, M Hersh, ROD Gunn European Journal of Education 42 (3), 377-394, 2007 | 69 | 2007 |
Social marketing interventions aiming to increase physical activity among adults: A systematic review K Kubacki, R Ronto, V Lahtinen, B Pang, S Rundle-Thiele Health Education 117 (1), 69-89, 2017 | 65 | 2017 |
Poland: Exploring the relationship between national brand and national culture K Kubacki, H Skinner Journal of Brand management 13, 284-299, 2006 | 63 | 2006 |
Jazz musicians: creating service experience in live performance K Kubacki International Journal of Contemporary Hospitality Management 20 (4), 303-313, 2008 | 57 | 2008 |
A human rights-based approach to the social good in social marketing N Szablewska, K Kubacki Journal of Business Ethics 155, 871-888, 2019 | 55 | 2019 |