Systems social marketing and macro-social marketing: A systematic review T Flaherty, C Domegan, S Duane, D Brychkov, M Anand Social Marketing Quarterly 26 (2), 146-166, 2020 | 60 | 2020 |
Social marketing and systems science: past, present and future D Brychkov, C Domegan Journal of Social Marketing 7 (1), 74-93, 2017 | 56 | 2017 |
Marketing systems: a listen, learn, leverage framework C Domegan, D Brychkov, P McHugh, Á McNamara, K Harkin, C Fitzgerald, ... Journal of Macromarketing 40 (3), 380-395, 2020 | 28 | 2020 |
The influence of climatocultural background on outdoor thermal perception D Brychkov, Y Garb, D Pearlmutter International journal of biometeorology 62, 1873-1886, 2018 | 25 | 2018 |
A systemic framework of energy efficiency in schools: experiences from six European countries D Brychkov, G Goggins, E Doherty, N Romero, N Roudil, A Di Trani, ... Energy Efficiency 16 (4), 21, 2023 | 10 | 2023 |
Coming and going in loops: participatory modelling of a system with all its complexity D Brychkov, C Domegan, P McHugh Journal of Macromarketing 42 (1), 12-29, 2022 | 9 | 2022 |
Integrating technology, education and practice to change energy behaviours in schools E Doherty, D Brychkov, NAR Herrera, E McLoughlin, N Roudil, S Smit, ... CLIMA 2022-14th REHVA HVAC World Congress: Towards digitalized, healthy …, 2022 | 1 | 2022 |
Perfectly imperfect and muddling through for sustainable futures CT Domegan, T Flaherty, J McNamara, D Murphy, J Derham, M McCorry, ... European Journal of Marketing, 2023 | | 2023 |
Active play for 0–3 years old in Galway city C Domegan, T Flaherty, D Brychkov, E Fanning, C Murray Social Marketing, 330-338, 2023 | | 2023 |
Encouraging sustainable energy performance in multi-stakeholder systemic school environment: The ENERGE project D Brychkov, C Domegan, E Doherty, RCR Lima, E Clifford Social Marketing, 179-187, 2023 | | 2023 |
European Social Marketing Conference D Brychkov, C Domegan The Palgrave Encyclopedia of Social Marketing, 1-8, 2021 | | 2021 |
Stakeholder analysis in a systems setting: An Active Travel case study in Ireland C Domegan, P McHugh, D Brychkov, F Donovan Stakeholder Involvement in Social Marketing, 108-131, 2020 | | 2020 |
8 Stakeholder analysis in a systems setting C Domegan, P McHugh, D Brychkov, F Donovan Stakeholder Involvement in Social Marketing: Challenges and Approaches to …, 2020 | | 2020 |
Expansion and Augmentation of Social Marketing Theory and Practice with Systems Science and Mechanism, Action, Structure (MAS) Theory to Explore Dynamic Complexity and Leverage … D Brychkov NUI Galway, 2019 | | 2019 |
Healthcare worker flu vaccination research and strategy: A summary report October 2017 C Domegan, P McHugh, K Harkin, A McNamara, D O'Donovan, ... HSE, 0 | | |