Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings Alcohol & Alcoholism 44 (3), 229-243, 2009 | 1409 | 2009 |
A systematic review of social marketing effectiveness M Stead, R Gordon, K Angus, L McDermott Health education 107 (2), 126-191, 2007 | 687 | 2007 |
The effectiveness of social marketing interventions for health improvement: what's the evidence? R Gordon, L McDermott, M Stead, K Angus Public health 120 (12), 1133-1139, 2006 | 661 | 2006 |
A framework for sustainable marketing R Gordon, M Carrigan, G Hastings Marketing theory 11 (2), 143-163, 2011 | 520 | 2011 |
Strategic Social Marketing: For Behaviour and Social Change J French, R Gordon SAGE Publications Limited, 2019 | 388 | 2019 |
Re-thinking and re-tooling the social marketing mix R Gordon Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012 | 371 | 2012 |
Alcohol marketing and young people's drinking: a review of the research G Hastings, S Anderson, E Cooke, R Gordon Journal of public health policy 26 (3), 296-311, 2005 | 270 | 2005 |
Critical social marketing: definition, application and domain R Gordon Journal of Social Marketing 1 (2), 82-99, 2011 | 251 | 2011 |
Unlocking the potential of upstream social marketing R Gordon European Journal of Marketing 47 (9), 1525-1547, 2013 | 239 | 2013 |
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach R Gordon, D Heim, S MacAskill Public health 126 (1), 3-11, 2012 | 181 | 2012 |
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study R Gordon, AM MacKintosh, C Moodie Alcohol and alcoholism 45 (5), 470-480, 2010 | 139 | 2010 |
Workplace bullying and absenteeism: The mediating roles of poor health and work engagement C Magee, R Gordon, L Robinson, P Caputi, L Oades Human Resource Management Journal 27 (3), 319-334, 2017 | 132 | 2017 |
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting R Gordon, L Gurrieri, M Chapman Journal of Business Research 68 (10), 2164-2172, 2015 | 126 | 2015 |
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings R Gordon, F Harris, A Marie Mackintosh, C Moodie Addiction Research & Theory 19 (1), 66-75, 2011 | 123 | 2011 |
Distinct developmental trends in sleep duration during early childhood CA Magee, R Gordon, P Caputi Pediatrics 133 (6), e1561-e1567, 2014 | 113 | 2014 |
Unlocking the potential of branding in social marketing services: Utilising brand personality and brand personality appeal R Gordon, N Zainuddin, C Magee Journal of Services Marketing 30 (1), 48-62, 2016 | 112 | 2016 |
Social marketing: The state of play and brokering the way forward R Gordon, R Russell-Bennett, RC Lefebvre Journal of Marketing Management 32 (11-12), 1059-1082, 2016 | 106 | 2016 |
Empirically testing the concept of value-in-behavior and its relevance for social marketing R Gordon, S Dibb, C Magee, P Cooper, G Waitt Journal of Business Research 82, 56-67, 2018 | 105 | 2018 |
Towards a reflexive turn: social marketing assemblages R Gordon, L Gurrieri Journal of Social Marketing 4 (3), 261-278, 2014 | 105 | 2014 |
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia EG Deans, SL Thomas, M Daube, J Derevensky, R Gordon BMC Public Health 16 (1), 208, 2016 | 103 | 2016 |