When does web-based personalization really work? The distinction between actual personalization and perceived personalization C Li Computers in human behavior 54, 25-33, 2016 | 228 | 2016 |
Attracting comments: Digital engagement metrics on Facebook and financial performance G Yoon, C Li, Y Ji, M North, C Hong, J Liu Journal of Advertising 47 (1), 24-37, 2018 | 199 | 2018 |
Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? YG Ji, C Li, M North, J Liu Public Relations Review 43 (1), 201-210, 2017 | 196 | 2017 |
Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials C Li Journal of Consumer Behaviour: An International Research Review 9 (1), 32-44, 2010 | 124 | 2010 |
Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth J Liu, C Li, YG Ji, M North, F Yang Computers in Human Behavior 73, 605-613, 2017 | 113 | 2017 |
Social media usage and acculturation: A test with Hispanics in the US C Li, WHS Tsai Computers in Human Behavior 45, 204-212, 2015 | 104 | 2015 |
“Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook? C Hong, ZF Chen, C Li Computers in Human Behavior 68, 292-299, 2017 | 98 | 2017 |
Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms Z Li, C Li Computers in Human Behavior 39, 187-196, 2014 | 87 | 2014 |
Do our Facebook friends make us feel worse? A study of social comparison and emotion J Liu, C Li, N Carcioppolo, M North Human Communication Research 42 (4), 619-640, 2016 | 83 | 2016 |
Tweet or “re-tweet”? An experiment of message strategy and interactivity on Twitter Z Li, C Li Internet Research 24 (5), 648-667, 2014 | 71 | 2014 |
Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement K Ali, K Zain-ul-abdin, C Li, L Johns, AA Ali, N Carcioppolo Science communication 41 (3), 314-338, 2019 | 70 | 2019 |
A name alone is not enough: A reexamination of web-based personalization effect C Li, J Liu Computers in Human Behavior 72, 132-139, 2017 | 64 | 2017 |
Relationship marketing in Fortune 500 US and Chinese web sites KE Mishra, C Li Journal of Relationship Marketing 7 (1), 29-43, 2008 | 64 | 2008 |
To support or to boycott: a public segmentation model in corporate social advocacy C Hong, C Li Journal of Public Relations Research 32 (5-6), 160-177, 2020 | 63 | 2020 |
Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach JH Liu, M North, C Li Internet Research 27 (5), 1149-1169, 2017 | 55 | 2017 |
A tale of two social networking sites: How the use of Facebook and Renren influences Chinese consumers’ attitudes toward product packages with different cultural symbols C Li Computers in Human Behavior 32, 162-170, 2014 | 48 | 2014 |
The power of eWOM: A re-examination of online student evaluations of their professors C Li, X Wang Computers in Human Behavior 29 (4), 1350-1357, 2013 | 44 | 2013 |
Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention K Ali, C Li, K Zain-ul-abdin, MA Zaffar Internet Research 32 (1), 379-397, 2022 | 43 | 2022 |
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media ZF Chen, C Hong, C Li Internet research 27 (5), 1039-1057, 2017 | 42 | 2017 |
Bicultural advertising and Hispanic acculturation WHS Tsai, C Li Hispanic Journal of Behavioral Sciences 34 (2), 305-322, 2012 | 41 | 2012 |