| Beyond likes and tweets: Consumer engagement behavior and movie box office in social media C Oh, Y Roumani, JK Nwankpa, HF Hu Information & Management 54 (1), 25-37, 2017 | 347 | 2017 |
| Investigating predictive power of stock micro blog sentiment in forecasting future stock price directional movement C Oh, O Sheng | 320 | 2011 |
| Social media analytics framework: the case of Twitter and Super Bowl ads C Oh, S Sasser, S Almahmoud Journal of Information Technology Management 26 (1), 1-18, 2015 | 45 | 2015 |
| A little Birdie told me: Social media, organizational legitimacy, and underpricing in initial public offerings LW Lundmark, C Oh, JC Verhaal Information Systems Frontiers 19, 1407-1422, 2017 | 37 | 2017 |
| How trump won: the role of social media sentiment in political elections C Oh, S Kumar | 21 | 2017 |
| Customer engagement, word-of-mouth and box office: the case of movie tweets C Oh International Journal of Information Systems and Change Management 6 (4 …, 2013 | 14 | 2013 |
| Is Twitter psychic? Social media analytics and television ratings C Oh, S Yergeau, Y Woo, B Wurtsmith, S Vaughn 2015 Second International Conference on Computing Technology and Information …, 2015 | 13 | 2015 |
| Social capital, social media, and TV ratings C Oh, S Yergeau International journal of business information systems 24 (2), 242-260, 2017 | 11 | 2017 |
| Social media information diffusion and economic outcomes: Twitter retweets and box office revenue C Oh, H Hu, W Yang | 1 | 2016 |
| Weak Ties and Super Bowl Advertisements: Relating Network Density with Performance and Information Diffusion C Oh, T Passey, H Park | | 2018 |
| Discovering Twitter Metrics for Creative Super Bowl Campaigns C Oh, S Sasser, C Lockwood-White, S Almahmoud Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015 | | 2015 |
