| State support for the daily press in Europe: A critical appraisal: Austria, France, Norway and Sweden compared P Murschetz European Journal of Communication 13 (3), 291-313, 1998 | 102 | 1998 |
| State aid for newspapers P Murschetz Springer-Verlag Berlin And Heidelberg Gm, 2014 | 67* | 2014 |
| State aid for independent news journalism in the public interest? A critical debate of government funding models and principles, the market failure paradigm, and policy efficacy PC Murschetz Digital Journalism 8 (6), 720-739, 2020 | 56 | 2020 |
| Handbook of state aid for film PC Murschetz, R Teichmann, M Karmasin Cham: Springer, 2018 | 46 | 2018 |
| Strategic media entrepreneurship: Theory development and problematization SO Horst, PC Murschetz Journal of Media Management and Entrepreneurship (JMME) 1 (1), 1-26, 2019 | 45 | 2019 |
| Dynamic capabilities in media management research: a literature review PC Murschetz, A Omidi, JJ Oliver, M Kamali Saraji, S Javed Journal of Strategy and Management 13 (2), 278-296, 2020 | 40 | 2020 |
| Connected television: Media convergence, industry structure, and corporate strategies P Murschetz Annals of the International Communication Association 40 (1), 69-93, 2016 | 36 | 2016 |
| ‘Datafying’broadcasting: Exploring the role of big data and its implications for competing in a big data-driven tv ecosystem PC Murschetz, D Prandner Competitiveness in emerging markets: Market dynamics in the age of …, 2018 | 28 | 2018 |
| State Support for the Press: Theory and Practice: a Survey of Austria, France, Norway and Sweden P Murschetz European Institute for the Media, 1997 | 28 | 1997 |
| Making media management research matter PC Murschetz, M Friedrichsen Digital transformation in journalism and news media: Media management, media …, 2017 | 22 | 2017 |
| Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change F Haumer, L Schlicker, PC Murschetz, C Kolo Journal of Strategy and Management 14 (4), 426-443, 2021 | 19 | 2021 |
| TV film financing in the era of “connected TV”: How do “legacy” broadcasters respond to market changes? SO Horst, PC Murschetz, DN Brennan, M Friedrichsen Handbook of state aid for film: Finance, industries and regulation, 615-633, 2018 | 19 | 2018 |
| State aid for newspapers: First theoretical disputes P Murschetz State aid for newspapers: Theories, cases, actions, 21-46, 2013 | 18 | 2013 |
| Geschäfts-und Erlösmodelle in den Medien PC Murschetz Handbuch Medienökonomie, 395-420, 2020 | 17 | 2020 |
| Austria: Press subsidies in search of a new design P Murschetz, M Karmasin State aid for newspapers: Theories, cases, actions, 133-148, 2013 | 17 | 2013 |
| Big Data and Television Broadcasting: a Critical Reflection on Big Data's Surge to Become a New Techno-Economic Paradigm and its Impacts on the Concept of the Addressable Audience PC Murschetz, D Schlütz Fonseca, Journal of Communication: 17, 2, 2018, 23-38, 2018 | 16 | 2018 |
| Does online video save printed newspapers? Online video as convergence strategy in regional printed news publishing: The case of Germany PC Murschetz, M Friedrichsen Digital Transformation in Journalism and News Media: Media Management, Media …, 2017 | 13 | 2017 |
| State‐Supported Journalism PC Murschetz The International Encyclopedia of Journalism Studies, 1-7, 2019 | 12 | 2019 |
| Why study state aid for film? A necessary clarification PC Murschetz, R Teichmann, M Karmasin Handbook of state aid for film: Finance, industries and regulation, 1-21, 2018 | 12 | 2018 |
| Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship JP Gleason, PC Murschetz Journal of Media Management and Entrepreneurship (JMME) 1 (2), 14-30, 2019 | 10 | 2019 |
Mike FriedrichsenProfessor der Wirtschaftsinformatik und digitale Medien, Stuttgart Media University在 hdm-stuttgart.de 的电子邮件经过验证
