| The worth of product placement in successful films: An event study analysis MA Wiles, A Danielova Journal of marketing 73 (4), 44-63, 2009 | 302 | 2009 |
| The effect of brand acquisition and disposal on stock returns MA Wiles, NA Morgan, LL Rego Journal of Marketing 76 (1), 38-58, 2012 | 175 | 2012 |
| The impact of brand rating dispersion on firm value X Luo, S Raithel, MA Wiles Journal of Marketing Research 50 (3), 399-415, 2013 | 153 | 2013 |
| Shareholder value implications of service failures in triads: The case of customer information security breaches SB Modi, MA Wiles, S Mishra Journal of Operations Management 35, 21-39, 2015 | 135 | 2015 |
| The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues MA Wiles Journal of Retailing 83 (1), 19-31, 2007 | 94 | 2007 |
| Stock market response to regulatory reports of deceptive advertising: The moderating effect of omission bias and firm reputation MA Wiles, SP Jain, S Mishra, C Lindsey Marketing Science 29 (5), 828-845, 2010 | 77 | 2010 |
| The effect of implementing chatbot customer service on stock returns: An event study analysis D Fotheringham, MA Wiles Journal of the Academy of Marketing Science 51 (4), 802-822, 2023 | 70 | 2023 |
| Attracting graduates to sales positions and the role of recruiter knowledge: A reexamination MA Wiles, RL Spiro Journal of Personal Selling & Sales Management 24 (1), 39-48, 2004 | 45 | 2004 |
| Make the most of a polarizing brand X Luo, M Wiles, S Raithel Harvard Business Review, 2013 | 32 | 2013 |
| Marketing experience of CEOs and corporate social performance S Janani, RM Christopher, AN Nikolov, MA Wiles Journal of the Academy of Marketing Science 50 (3), 460-481, 2022 | 29 | 2022 |
| Trading on up: An examination of factors influencing the degree of upgrade: Evidence from cash for clunkers CJ Miller, MA Wiles, S Park Journal of Marketing 83 (1), 151-172, 2019 | 24 | 2019 |
| 19-H: Omission Bias in the Marketplace: The Moderating Role of Experience on Consumer Trust Perceptions for Brands and Agents J Mun, M Wiles, CD Lindsey | | |
