| Impact of OTT media on the society: insights from path analysis SS Prasad Asia-Pacific Journal of Business Administration, 2021 | 6 | 2021 |
| Indian consumers’ behaviour during COVID 19: An exploratory study SS Prasad, P Praharaj Asian Journal of Management 12 (2), 215-220, 2021 | 6 | 2021 |
| Internal marketing in manufacturing organizations: An exploratory study SS Prasad, S Nandi International Journal of Management and Development Studies 6 (10), 70-82, 2017 | 5 | 2017 |
| Internal marketing-An essential condition for improving the quality of Indian higher education S Nandi, S Prasad International Research Journal of Management and Commerce 4 (8), 2348-9766, 2017 | 3 | 2017 |
| Innovation in Fitness Industry: A Case of Cure. Fit SS Prasad, S Nandi Iba journal of management & leadership 12 (2), 70, 2021 | 2 | 2021 |
| Interpreting competitive advantage: Evidence from existing literature SS Prasad Indian Journal of Marketing 50 (8-9), 88-95, 2020 | 2 | 2020 |
| Influence of Social Media on Post-Purchase Dissonance: An Empirical Study SS Prasad, YKAmrutha Indian Journal of Marketing 53 (6), 28-46, 2023 | 1 | 2023 |
| An Exploratory Study of Positioning of Cement Brands in Rajasthan SS Prasad, VS Rathore, AA Kathawala Indian Journal of Marketing 49 (2), 52-60, 2019 | 1 | 2019 |
| Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude JES Ali Kara, S Shyam Prasad Journal of International Consumer Marketing, 1-17, 2024 | | 2024 |
| Customer Engagement Marketing and Firms' Deliberation an E-Word of Mouth Communication on Online Platforms: A Study on Millennials and Zoomers N Shampa, S Shyam Prasad Indian Journal of Marketing 54 (1), 8-28, 2024 | | 2024 |
| Online Interactive Activities for Brand Recognition: Evidence from Emerging Brands Dr. S. Shyam Prasad, Dr. Shampa Nandi, Amrutha Krishna, Pranathi A N, and ... ISME MANAGEMENT JOURNAL- XPLORE 2 (2), 88-116, 2023 | | 2023 |
| How can The Left-Out Store get it right? SS Prasad, R Desai, M Wadher Emerald Emerging Markets Case Studies 13 (3), 1-18, 2023 | | 2023 |
| Made in India as a Determinant of the Perceived Quality of a Product SSP Shampa Nandi Journal of Management and Entrepreneurship 17 (2), 59-74, 2023 | | 2023 |
| Internal marketing and McKinsey’s 7-S: Discovering their relationship SS Prasad Advances In Management 15 (4), 40-47, 2022 | | 2022 |
| Nexa Showroom: An Analysis of Consumer Perception towards its Premier Image in Bengaluru SS Prassd, V Savant, N Shindey International Academic Journal of Business Management 5 (4), 74-84, 2018 | | 2018 |
| The Mediating Effect of Store Attributes On Impulsive Buying: An Exploratory Research in FMCG Sector SS Prasad, P Dugar International Journal of Current Advanced Research 7 (3(D)), 10706-10709, 2018 | | 2018 |
| Factors impacting Brand Equity of PLBs: A study of grocery and household items in Bengaluru S Nandi, SS Prasad IRA-International Journal of Management and Social Sciences 9 (3), 148-159, 2017 | | 2017 |
| Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education? SS Prasad, S Nandi International Research Journal Of Management And Commerce (IRJMC) 4 (8), 154-183, 2017 | | 2017 |
| RELATIVE ECONOMICS: A MODEL FOR BETTER TOMORROW DSS Prasad International Journal of Management and Social Science Research Review, 1 …, 2015 | | 2015 |
| Omni Channel: The New Phenomenon in Retailing DSS Prasad Emerging Trends in Management-Theory and Practice, 2015 | | 2015 |
Dr. Shampa NandiInternational School of Management excellence (ISME)在 isme.in 的电子邮件经过验证
Dr. Shampa NandiInternational School of Management excellence (ISME)在 isme.in 的电子邮件经过验证