| Data collection in a flat world: The strengths and weaknesses of Mechanical Turk samples JK Goodman, CE Cryder, A Cheema Journal of Behavioral Decision Making 26 (3), 213-224, 2013 | 3002 | 2013 |
| The effect of need for uniqueness on word of mouth A Cheema, AM Kaikati Journal of Marketing research 47 (3), 553-563, 2010 | 605 | 2010 |
| Is noise always bad? Exploring the effects of ambient noise on creative cognition R Mehta, R Zhu, A Cheema Journal of Consumer Research 39 (4), 784-799, 2012 | 462 | 2012 |
| Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions A Cheema, D Soman Journal of Consumer Psychology 16 (1), 33-44, 2006 | 430 | 2006 |
| The effect of credit on spending decisions: The role of the credit limit and credibility D Soman, A Cheema Marketing Science 21 (1), 32-53, 2002 | 393 | 2002 |
| The effect of red background color on willingness-to-pay: the moderating role of selling mechanism R Bagchi, A Cheema Journal of Consumer Research 39 (5), 947-960, 2013 | 323 | 2013 |
| When goals are counterproductive: The effects of violation of a behavioral goal on subsequent performance D Soman, A Cheema Journal of Consumer Research 31 (1), 52-62, 2004 | 265 | 2004 |
| Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects A Cheema, P Papatla Journal of Business Research 63 (9-10), 979-985, 2010 | 263 | 2010 |
| Earmarking and partitioning: Increasing saving by low-income households D Soman, A Cheema Journal of Marketing Research 48 (SPL), S14-S22, 2011 | 243 | 2011 |
| Framing goals to influence personal savings: The role of specificity and construal level G Ülkümen, A Cheema Journal of marketing research 48 (6), 958-969, 2011 | 202 | 2011 |
| The effect of goal visualization on goal pursuit: Implications for consumers and managers A Cheema, R Bagchi Journal of Marketing 75 (2), 109-123, 2011 | 201 | 2011 |
| The effect of partitions on controlling consumption A Cheema, D Soman Journal of Marketing Research 45 (6), 665-675, 2008 | 201 | 2008 |
| Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases J Li, A Abbasi, A Cheema, LB Abraham Journal of Marketing 84 (4), 127-146, 2020 | 134 | 2020 |
| Surcharges and seller reputation A Cheema Journal of Consumer Research 35 (1), 167-177, 2008 | 132 | 2008 |
| The effect of windfall gains on the sunk-cost effect D Soman, A Cheema Marketing Letters 12, 51-62, 2001 | 130 | 2001 |
| Influence of warm versus cool temperatures on consumer choice: A resource depletion account A Cheema, VM Patrick Journal of Marketing Research 49 (6), 984-995, 2012 | 117 | 2012 |
| Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation A Cheema, VM Patrick Journal of Marketing Research 45 (4), 462-472, 2008 | 117 | 2008 |
| Auctions: Research opportunities in marketing D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ... Marketing Letters 13, 281-296, 2002 | 99 | 2002 |
| Economics, psychology, and social dynamics of consumer bidding in auctions A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ... Marketing Letters 16, 401-413, 2005 | 68 | 2005 |
| Price discrimination in service industries A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ... Marketing Letters 23, 423-438, 2012 | 66 | 2012 |
