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Yufan "Sunny" Qin
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Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
YS Qin
Journal of Research in Interactive Marketing 14 (3), 337-354, 2020
1762020
Fostering employee trust via effective supervisory communication during the COVID-19 pandemic: Through the lens of motivating language theory
LR Men, YS Qin, J Jin
International Journal of Business Communication 59 (2), 193-218, 2022
1002022
Exploring the impact of internal communication on employee psychological well-being during the COVID-19 pandemic: The mediating role of employee organizational trust
YS Qin, LR Men
International Journal of Business Communication 60 (4), 1197-1219, 2023
882023
Engaging startup employees via charismatic leadership communication: The importance of communicating “vision, passion, and care”
LR Men, YS Qin, R Mitson
International Journal of Business Communication, 23294884211020488, 2021
382021
Exploring negative peer communication of companies on social media and its impact on organization-public relationships
Y Qin, LR Men
Public Relations Review 45 (4), 101795, 2019
322019
Purpose vs mission vs vision: persuasive appeals and components in corporate statements
AB Fitzsimmons, YS Qin, ER Heffron
Journal of Communication Management 26 (2), 207-219, 2022
222022
Why does listening matter inside the organization? The impact of internal listening on employee-organization relationships
YS Qin, LR Men
Journal of Public Relations Research 33 (5), 365-386, 2021
212021
Leadership going social: How US nonprofit executives engage publics on Twitter
CA Yue, YS Qin, M Vielledent, LR Men, A Zhou
Telematics and Informatics 65, 101710, 2021
202021
How purpose-driven organizations influenced corporate actions and employee trust during the global COVID-19 pandemic
YS Qin, MW DiStaso, A Fitzsimmons, E Heffron, LR Men
International Journal of Strategic Communication 16 (3), 426-443, 2022
112022
Can CEO activism be good for the organization? The importance of authenticity, morality, and timeliness
J Jin, R Mitson, YS Qin, M Vielledent, LR Men
Journalism & Mass Communication Quarterly, 10776990221116377, 2022
82022
The Black Voices in Research curriculum to promote diversity and inclusive excellence in biomedical research
YAL Strekalova, YS Qin, S Sharma, J Nicholas, GP McCaslin, KE Forman, ...
Journal of clinical and translational science 5 (1), e206, 2021
62021
Engaging employees via an inclusive climate: the role of organizational diversity communication and cultural intelligence
LR Men, YS Qin, R Mitson, P Thelen
Journal of Public Relations Research 35 (5-6), 450-471, 2023
52023
Communicating the big picture with employees: The impacts of CEO vision communication on employee engagement
YS Qin, MW DiStaso, AB Fitzsimmons, E Heffron
International Journal of Business Communication, 23294884231190387, 2023
52023
The impact of fake news on its sponsor’s brand trust
SM Chan-Olmsted, YS Qin
Journal of Brand Strategy 9 (4), 446-465, 2021
52021
Enhancing young consumer’s relational and behavioral outcomes: The impact of CEO activism authenticity and value alignment
J Jin, R Mitson, YS Qin, M Vielledent, LR Men
Public Relations Review 49 (2), 102312, 2023
42023
Purpose-driven corporate communication: A content analysis of US Fortune 100 companies
AB Fitzsimmons, E Heffron, YS Qin, M DiStaso
Journal of Cultural Marketing Strategy 6 (2), 2022
42022
The effect of news consumption on fake news efficacy
S Chan-Olmsted, YS Qin
Journal of Applied Journalism & Media Studies 11 (1), 61-79, 2022
32022
The dark side of leadership communication: the impact of supervisor verbal aggressiveness on workplace culture, employee–organization relationships and counterproductive work …
CA Yue, YS Qin, LR Men
Corporate Communications: An International Journal 29 (3), 405-429, 2024
22024
Pinpointing, prioritizing, and practicing purpose
AB Fitzsimmons, E Heffron, YS Qin, MW DiStaso
Intercultural Public Relations, 41-61, 2022
22022
The Impact of Organization-Employee Dialogic Communication on Employee Engagement in Remote Work
YS Qin
International Journal of Business Communication, 23294884241261061, 2024
2024
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