A data-driven approach to predict the success of bank telemarketing S Moro, P Cortez, P Rita Decision Support Systems 62, 22-31, 2014 | 1088 | 2014 |
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis A Amado, P Cortez, P Rita, S Moro European Research on Management and Business Economics 24 (1), 1-7, 2018 | 461 | 2018 |
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation S Moro, P Cortez, P Rita Expert Systems with Applications 42 (3), 1314-1324, 2015 | 444 | 2015 |
Using data mining for bank direct marketing: An application of the crisp-dm methodology S Moro, R Laureano, P Cortez Proceedings of the European Simulation and Modelling Conference-ESM 2011, 2011 | 374 | 2011 |
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach S Moro, P Rita, B Vala Journal of Business Research 69 (9), 3341-3351, 2016 | 322 | 2016 |
Sentiment classification of consumer-generated online reviews using topic modeling AC Calheiros, S Moro, P Rita Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017 | 278 | 2017 |
Brand strategies in social media in hospitality and tourism S Moro, P Rita International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018 | 211 | 2018 |
Understanding mobile augmented reality adoption in a consumer context MM Paulo, P Rita, T Oliveira, S Moro Journal of hospitality and tourism technology 9 (2), 142-157, 2018 | 123 | 2018 |
Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip S Moro, P Rita, J Coelho Tourism management perspectives 23, 41-52, 2017 | 107 | 2017 |
Can we trace back hotel online reviews’ characteristics using gamification features? S Moro, P Ramos, J Esmerado, SMJ Jalali International Journal of Information Management 44, 88-95, 2019 | 104 | 2019 |
A text mining and topic modelling perspective of ethnic marketing research S Moro, G Pires, P Rita, P Cortez Journal of Business Research 103, 275-285, 2019 | 87 | 2019 |
Analysing recent augmented and virtual reality developments in tourism S Moro, P Rita, P Ramos, J Esmerado Journal of Hospitality and Tourism Technology 10 (4), 571-586, 2019 | 83 | 2019 |
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns S Moro, P Cortez, P Rita Neural Computing and Applications 26, 131-139, 2015 | 80 | 2015 |
What drives job satisfaction in IT companies? S Moro, RF Ramos, P Rita International Journal of Productivity and Performance Management 70 (2), 391-407, 2021 | 79 | 2021 |
Factors influencing hotels’ online prices S Moro, P Rita, C Oliveira Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018 | 75 | 2018 |
Mobile services adoption in a hospitality consumer context P Rita, T Oliveira, A Estorninho, S Moro International Journal of Culture, Tourism and Hospitality Research 12 (1 …, 2018 | 70 | 2018 |
Unfolding the characteristics of incentivized online reviews A Costa, J Guerreiro, S Moro, R Henriques Journal of Retailing and Consumer Services 47, 272-281, 2019 | 66 | 2019 |
Leveraging a luxury fashion brand through social media MT Romão, S Moro, P Rita, P Ramos European Research on Management and Business Economics 25 (1), 15-22, 2019 | 66 | 2019 |
Air-travelers' concerns emerging from online comments during the COVID-19 outbreak S Piccinelli, S Moro, P Rita Tourism Management 85, 104313, 2021 | 65 | 2021 |
From institutional websites to social media and mobile applications: A usability perspective RF Ramos, P Rita, S Moro European Research on Management and Business Economics 25 (3), 138-143, 2019 | 64 | 2019 |