关注
Yousra Bakr
Yousra Bakr
The American Univeristy in Cairo
在 aucegypt.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Drivers of SMS advertising acceptance: a mixed-methods approach
Y Bakr, A Tolba, H Meshreki
Journal of Research in Interactive Marketing 13 (1), 96-118, 2019
522019
Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis
Y Bakr, H Al-Bloushi, M Mostafa
Journal of International Consumer Marketing, 2022
172022
Antecedents to SMS Advertising Acceptance: A Grounded Theory Approach
Y Bakr, A Tolba
International Journal of Internet Marketing and Advertising, 2016
42016
Antecedents to SMS Advertising Acceptance: The Case of Egypt
Y Bakr
Maastricht School of Management, The Netherlands, 2015
2015
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