The value of online surveys JR Evans, A Mathur Internet research 15 (2), 195-219, 2005 | 3501 | 2005 |
Store environment and consumer purchase behavior: mediating role of consumer emotions E Sherman, A Mathur, RB Smith Psychology & Marketing 14 (4), 361-378, 1997 | 1624 | 1997 |
The value of online surveys: A look back and a look ahead JR Evans, A Mathur Internet research 28 (4), 854-887, 2018 | 606 | 2018 |
Targeting the mature market: opportunities and challenges GP Moschis, E Lee, A Mathur Journal of consumer marketing 14 (4), 282-293, 1997 | 329 | 1997 |
Life events and brand preference changes A Mathur, GP Moschis, E Lee Journal of Consumer Behaviour: An international research review 3 (2), 129-141, 2003 | 263 | 2003 |
Determinants of managerial performance: A cross-cultural comparison of the perceptions of middle-level managers in four countries JP Neelankavil, A Mathur, Y Zhang Journal of International Business Studies 31, 121-140, 2000 | 234 | 2000 |
Antecedents of cognitive age: A replication and extension A Mathur, GP Moschis Psychology & Marketing 22 (12), 969-994, 2005 | 189 | 2005 |
The influence of gender on the new‐age elderly's consumption orientation E Sherman, LG Schiffman, A Mathur Psychology & Marketing 18 (10), 1073-1089, 2001 | 182 | 2001 |
Perceptions of age–identity: A cross‐cultural inner‐age exploration B Barak, A Mathur, K Lee, Y Zhang Psychology & Marketing 18 (10), 1003-1029, 2001 | 177 | 2001 |
A study of life events and changes in patronage preferences E Lee, GP Moschis, A Mathur Journal of Business Research 54 (1), 25-38, 2001 | 162 | 2001 |
Opportunities for marketing travel services to new‐age elderly A Mathur, E Sherman, LG Schiffman Journal of Services Marketing 12 (4), 265-277, 1998 | 159 | 1998 |
Older adults' motivations for gift giving to charitable organizations: An exchange theory perspective A Mathur Psychology & Marketing 13 (1), 107-123, 1996 | 152 | 1996 |
A longitudinal study of the effects of life status changes on changes in consumer preferences A Mathur, GP Moschis, E Lee Journal of the Academy of Marketing science 36, 234-246, 2008 | 144 | 2008 |
Older consumer responses to marketing stimuli: the power of subjective age GP Moschis, A Mathur Journal of Advertising Research 46 (3), 339-346, 2006 | 115 | 2006 |
The maturing marketplace: Buying habits of baby boomers and their parents E Lee, A Mathur, G Moschis, J Strautman Bloomsbury Publishing USA, 2000 | 113 | 2000 |
How they're acting their age GP Moschis, A Mathur Marketing Management 2 (2), 40, 1993 | 81 | 1993 |
Older consumers' orientations toward age-based marketing stimuli GP Moschis, A Mathur, RB Smith Journal of the Academy of Marketing Science 21 (3), 195-205, 1993 | 79 | 1993 |
Examining trying as a mediator and control as a moderator of intention–behavior relationship A Mathur Psychology & Marketing 15 (3), 241-259, 1998 | 73 | 1998 |
Baby boomers and their parents: Surprising findings about their lifestyles, mindsets, and well-being GP Moschis, A Mathur Paramount Market Publishing, 2007 | 71 | 2007 |
Use of credit cards by older Americans A Mathur, GP Moschis Journal of Services Marketing 8 (1), 27-36, 1994 | 69 | 1994 |