| Perceived ‘Usefulness’ of Online Consumer Reviews: An Exploratory Investigation across Three Services Categories P Racherla, W Friske Electronic Commerce Research and Applications 11 (6), 548-559, 2012 | 715 | 2012 |
| SME Response to Major Exogenous Shocks: The Bright and Dark Sides of Business Model Pivoting T Morgan, S Anokhin, L Ofstein, W Friske International Small Business Journal 38 (5), 369-379, 2020 | 198 | 2020 |
| The Impact of Voluntary Sustainability Reporting on Firm Value: Insights from Signaling Theory W Friske, SA Hoelscher, AN Nikolov Journal of the Academy of Marketing Science 51 (2), 372-392, 2023 | 56 | 2023 |
| The Role of Public–Private Partnerships in Facilitating Cross‐Border Logistics: A Case Study at the US/Canadian Border DF Davis, W Friske Journal of Business Logistics 34 (4), 347-359, 2013 | 27 | 2013 |
| Regulation, New Venture Creation, and Resource-Advantage Theory: An Analysis of the US Brewing Industry W Friske, MA Zachary Entrepreneurship Theory and Practice 43 (5), 999-1017, 2019 | 26 | 2019 |
| CSR Reporting Practices: An Integrative Model and Analysis W Friske, AN Nikolov, PC Hoang Journal of Marketing Theory and Practice 28 (2), 138-155, 2020 | 24 | 2020 |
| Another Look at Retail Gravitation Theory: History, Analysis, and Future Considerations W Friske, S Choi Academy of Business Disciplines Journal 5 (1), 88-106, 2013 | 15 | 2013 |
| The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products S Choi, S Lee, W Friske Sustainability 10 (9), 1-12, 2018 | 14 | 2018 |
| The Effects of Price Promotion Depth on New and Mature Products S Choi, W Friske, S Lee, J Wilcox Journal of Brand Management 21 (3), 202-215, 2014 | 11 | 2014 |
| Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection W Friske, S Cockrell, RA King Journal of Macromarketing 42 (1), 114-127, 2022 | 10 | 2022 |
| Regulation, Competition, and Economic Growth: A Resource-Advantage Theory Perspective W Friske, MA Zachary Journal of Research in Marketing and Entrepreneurship 19 (1), 26-41, 2017 | 9 | 2017 |
| Social Desirability in the Selection Process: New Insights from a Novel Context A Li, J Bagger, W Friske Asia Pacific Journal of Human Resources 51 (1), 45-62, 2013 | 9 | 2013 |
| Defining the Soft Infrastructure of Border Crossings: A Case Study at the Canada–US Border DF Davis, W Friske American Review of Canadian Studies 43 (4), 477-493, 2013 | 4 | 2013 |
| Customer Participation in Manufacturing Firms’ New Service Development: The Moderating Role of CRM Technology T Morgan, W Friske, M Kohtamäki, P Mills Journal of Business & Industrial Marketing 39 (4), 857-870, 2024 | 2 | 2024 |
| Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments M Obal, T Morgan, W Friske Research-Technology Management 66 (4), 28-37, 2023 | 2 | 2023 |
| Entrepreneurship, Excise Taxes, and the "Flight to Quality" W Friske, S Cockrell Journal of Macromarketing 39 (4), 358-367, 2019 | 2 | 2019 |
| The Relationship Between Coopetition Strategies and Company Performance Under Different Levels of Competitive Intensity, Market Dynamism, and Technological Turbulence JM Crick, W Friske, T Morgan Industrial Marketing Management 118, 56-77, 2024 | 1 | 2024 |
| Making the Grade: An Analysis of Sustainability Reporting Standards and Global Reporting Initiative Adherence Ratings W Friske, AN Nikolov, T Morgan Corporate Social Responsibility and Environmental Management 31 (3), 2098-2108, 2024 | 1 | 2024 |
| The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling KT Manis, S Cockrell, W Friske Journal of Macromarketing 44 (1), 116-134, 2024 | 1 | 2024 |
| The Effects of Innovation on Product Recall Likelihood S Cockrell, W Friske, CM Voorhees, RJ Calantone Journal of Business Research 173, 114452, 2024 | | 2024 |
Atanas Nik NikolovAssistant Professor of Marketing在 kennesaw.edu 的电子邮件经过验证
